My client is a growing 'commodity' business based in Reading. They have a fantastic learning opportunity for an enthusiastic driven marketer with 2-3 years of good B2B marketing experience and a digital skillset. We can offer a real learning and development role In an entrepreneurial, high growth environment.
To build awareness of our brand and to increase customer preference for purchasing our products.
-to increase the number of target customers purchasing our products
- to increase preference for our company versus its competitors
-build image and authority of our brand
-is able to use CRM system to identify groups of customers to target
-develop content that fits with brand image and communication objectives
-manage website including CRO and SEO
- to set up and manage social media, email campaigns, PR and newsletters
-manage marketing agencies where appropriate
-evaluate effectiveness of campaigns and interpret outcomes via Google Analytics and other relevant tools.
-be aware of industry trends and share knowledge internally
Experience and Skills
-2-3 years previous B2B Marketing experience, including day-to-day management of website
- can demonstrate experience in use of CRM system
-has used Mailchimp or similar
-literate, numerate and analytical (Grade C GCSE minimum)
- experienced user of Microsoft Office
-confident communicator within a team environment
-self-starter, who’s focused on outcomes and able to overcome minor setbacks along the way
-CIM Certificate preferred
If you believe you have the drive, ambition and passion to be successful then please click apply