Marketing Executive

Job Title: Marketing Executive
Contract Type: Permanent
Location: Theale, Reading
Salary: 25000 - 30000
Reference: AG/SWP/01
Contact Name: Clair Warr
Contact Email:
Job Published: September 19, 2018 12:49

Job Description

My client is a growing 'commodity' business based in Reading. They have a fantastic learning opportunity for an enthusiastic driven marketer with 2-3 years of good B2B marketing experience and a digital skillset. We can offer a real learning and development role In an entrepreneurial, high growth environment.

Job Purpose

To build awareness of our brand and to increase customer preference for purchasing our products.

Key Objectives

-to increase the number of target customers purchasing our products

- to increase preference for our company versus its competitors

Main Tasks

-build image and authority of our brand

-is able to use CRM system to identify groups of customers to target

-develop content that fits with brand image and communication objectives

-manage website including CRO and SEO

- to set up and manage social media, email campaigns, PR and newsletters

-manage marketing agencies where appropriate

-evaluate effectiveness of campaigns and interpret outcomes via Google Analytics and other relevant tools.

-be aware of industry trends and share knowledge internally

Experience and Skills

-2-3 years previous B2B Marketing experience, including day-to-day management of website

-creative appreciation

- can demonstrate experience in use of CRM system

-has used Mailchimp or similar

-literate, numerate and analytical (Grade C GCSE minimum)

- experienced user of Microsoft Office

-confident communicator within a team environment

-self-starter, who’s focused on outcomes and able to overcome minor setbacks along the way

-CIM Certificate preferred

If you believe you have the drive, ambition and passion to be successful then please click apply