An exciting opportunity has arisen for an enthusiastic and creative Marketing Executive to join our client, a B2B company based in Warwickshire. It is an exciting time for our client who is experiencing growth and looking for a marketer to come on board and help drive their marketing forwards. This newly created role is a fantastic opportunity for someone who is looking for the next step in their career and would like to take responsibility for launching a new product to market.
The focus of this role is to help develop a marketing strategy that will ensure the business achieves their overall business objectives and then implement this strategy.
Key skills and responsibilities include:
- Social media management; running all social media channels that you feel appropriate to the business including Twitter, Facebook and Linkedin
- Website maintenance; ensuring it is kept up to date, populated with fresh content and articles on a regular basis
- Email marketing using the database of B2B and B2C contacts that you will continue to grow and develop
- Reporting on all digital marketing activities and looking at website traffic, click through rates and conversions
- Exploring Paid Adverting and making recommendations as to what PPC to use
- Manage the Ecommerce site, ensuring that all new products are uploaded along with product description
- Identifying new events that the company can attend on a local and national level
- Managing the event and providing feedback after the event
- Designing and creating marketing collateral such as brochures, flyers and event materials
- Answering the phone if needed and dealing with enquiries
- Managing and building a database of consumers to ensure that there is a good audience to target
- Market research and identifying new market opportunities
The suitable candidate will have the following skills and experience:
- Excellent communication skills and confident in managing expectations with an ability to push back
- Commercially aware and results driven always focusing on ROI
- Proven experience in developing marketing plans and delivering against business objectives
- Passionate about marketing and willing to continually learn about the industry and what the key players are doing.
This role would suit an experienced Marketing Executive currently working within a B2B company looking for a step up in their career or a creative Account Manager working agency side looking to make the move in-house into a role where they can bring their own ideas. In reward for your hard work you will receive a salary of up to £28,000 and the opportunity to join a company where you have the freedom to be creative and implement your own ideas.
This role is commutable via Leamington Spa, Stratford-Upon-Avon, Warwick, Redditch, Evesham, Alcester, Bidford on Avon, Henley in Arden, Birmingham and Worcester.
If this role is of interest then please apply or contact Michelle Mumford at Blue Skies Marketing Recruitment to discuss further.
Marketing Manager, £24 000 - £28 000, Warwickshire