Our client is a leading international manufacturer and marketer of complete solutions that identify and protect people, products and places.
TWO MAIN AREAS OF FOCUS
Intelligence - Overall responsibility for Market sizing, Competitor analysis and monitoring, and understanding, prioritising and championing customer needs within the business. Jointly responsible with creating actionable plans by Product Category.
Marcom - Overall responsibility for translating Product strategy into a marcom strategy, and executing the multi -channel marcom plan.
ORGANISATION STRUCTURE & REPORTING LINES
Reporting to the Regional Director of Product Marketing, with ongoing interactions with all sales and wider marketing functions.
Customer Intelligence - Lead Strategic direction and ensure the timely execution of analysis resulting in Product category action plans. Ensure a repository of Market, Competitor and Customer intelligence is maintained and updated and champion the voice of the customer within the business
Marcom - Lead Strategic direction and ensure the timely execution of the day to day marketing communication activities ensuring alignment with global and local brand guidelines, strategies and goals.
Customer Intelligence -
*Initial creation of CI processes and practices and ongoing development & ownership
*Pragmatic marketing sizing and market / category opportunity prioritization by leveraging both internal and external resource and sources of Intel
*Urgent focus to extract Market / Competitor / Customer Intel and jointly deliver product category action plans with Product Managers
*Measurement of CI team output in both activity, KPI's and resulting revenue generated
*Overseeing and owning the repository of Market/Competitor/Customer intelligence and making it available to all teams within the business
*Being the champion of the customer throughout the business
*Management of the marketing and promotion multichannel plans by brand and ensure continual communication with the various stakeholders
*Overall responsibility for the design, production and implementation of marketing material, such as brochures, advertisements, mailing campaigns and other sales aids, aligning to brand guidelines
*Manage external suppliers resource to achieve desired timescales within fiscal budget and ensure brand guidelines / desired messaging is achieved / adhered to.
*Ensure that a marcom library / catalogue of materials produced is maintained
*Measure and report on the success of the marketing communications activities
*Continually challenge the efficiency / productivity of our Marcom plan and push the boundaries of creativity as to how we can engage with our customers more effectively
*Ensure all materials comply to branding guidelines across the businesses
LEVEL OF AUTHORITY
*Defining MCM plan (with input from the Sales and Marketing stakeholders)
*Overall ownership of Brand guidelines
*Champion of the customer for the businesses
COMPETENCIES: KNOWLEDGE & SKILLS
*Entrepreneurial outlook and an eye for commercial opportunities
*Highly analytical and able to assess opportunities and define focus for the team & the business
*Creative in identifying sources of information / intelligence and ability to triangulate several sources of data to size opportunities
*High level of competency in written language & proofreading
*Effective managerial experience of multichannel marketing team
*Highly effective Project Mgt skills and experience of MCM campaign management
*Experience of PR, case studies and deployment of effective content on & offline
*Management of Print production
*Experience of Direct mail/email campaigns
*Knowledge of marketing communications principles
*Eye for detail and creative flair while managing our brand guidelines
*Inspire creativity within the team while maintaining a B2B context
Product / Industry
*B2B experience. Experience in construction, manufacturing, chemical, oil and gas and public sector an advantage
*Excellent communication & persuasive writing skills
*Ability to multi-task and manage multiple activities effectively
*Effective team player & team leader
*Quick and adaptive learner
*Proactive work ethic and leadership
*Excellent planning and organization skills
*Highly capable negotiator
*Self-Development - Is committed to personal continuous improvement, deploying strengths and compensating for weaknesses and limits. Understands that different situations and levels may call for different skills and approaches.
*Written communications - Is able to write clearly and succinctly in a variety of communication settings and styles can get messages across that have the desired effect.
*Creativity - Comes with new and unique ideas, easily makes mutually beneficial relationships, frequently original with ideas and facilitates ideas generation for the team
*Priority setting - Spends time on what's important, continually assesses effort versus reward, can quickly sense what will help or hinder to accomplish a goal, eliminates roadblocks for the team and creates focus.
*Organizational Agility - Knowledgeable about how organizations work, knows how to get things done through both formal and informal channels, understands the origin behind key procedures, policies and practices, understands the culture of organizations.
*Min 5 years senior marketing experience
*Analytical experience and evidence of effective deployment of actioning customer insights with results
*Advanced Project Mgt experience
With the growth projection and future plans for this business, this is a fantastic opportunity to not only join the journey but help lead the charge.