Marketing Campaign Manager

Job Title: Marketing Campaign Manager
Contract Type: Permanent
Location: Surrey
Salary: £30000 - 45000
Reference: Events Team
Contact Name: Jen Summers
Contact Email:
Job Published: June 28, 2017 16:58

Job Description

Title:                                       Campaign Manager (MCD)

Department:                         Marketing

Reporting to:                        Group Marketing Director (GMD)                                  

Hours                                     Full time post (9 a.m. to 5.15 p.m Mon-Fri)


Overview:   NCC Events is the exhibitions arm of the NCC and is at the forefront of providing exhibitions of the highest standard for the sale of leisure vehicles.  At the core of the NCC’s commitment is the visitor’s experience. The marketing of the exhibitions is key and the role is to oversee the efficient delivery, operation and support of all marketing activities relating to Exhibitions owned and or run by NCC Events. 

Key Responsibilities and Accountabilities

Campaign Management

  • Develop in consultation with the GMD integrated B2C and B2B (exhibitors) marketing campaign strategies and activity plans for exhibitions that use channels effectively and that will achieve campaign objectives including generating visitors and ultimate visitor experience
  • Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget
  • Work with key stakeholders to implement campaign activity
  • Brief external agencies including creative, digital, PR and media planning agencies to deliver campaign activity against brief
  • Manage agency campaign implementation and performance against agreed campaign activity
  • Write and edit copy for a range of promotional printed materials and publications including annual prospectuses, Events profiles, adverts, online tools, promotional flyers/previews etc
  • Be responsible for the production and sourcing of all campaign materials
  • Deliver campaign activity presentations and regular results presentations


Campaign Reporting

  • Ensure each campaign has clear metrics as agreed with the GMD and ensure that campaigns
  • are achieving appropriate return on investment in line with set goals. 
  • Deliver weekly optimization and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics, email data reports, KPI report evaluations, call volume and ticket bookings etc.
  • Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
  • Work with GMD to understand stakeholder feedback to influence future campaign work
  • Manage the master plan of activity to ensure that individual campaigns dovetail effectively without duplication or over-exposure whilst still achieving individual campaign objectives
  • Complete competitor benchmarking for promotional activity and report regularly to GMD
  • Participate in events and promotional activities necessary to support the promotion of
  • the programme, if required


Stakeholder Management

  • Work with stakeholders to obtain buy-in for campaigns and to obtain information to devise, prepare and produce campaign activity and content.
  • Coordinate campaign activity including website updates, social media activity and PR activity to deliver campaign objectives
  • Develop CRM strategies for each campaign and coordinate CRM activity including; communication emails, data pulls etc.
  • Coordinate event activity at events with the events team
  • Liaise with the GMD to ensure campaign materials are aligned to overall collateral and NCC guidelines
  • Liaise with the GMD to ensure appropriate NCC exposure is built into the overall campaign plan and to coordinate delivery of campaign activity as appropriate


Liaise with the PR and internal communications teams to deliver supporting activity for campaigns as required


Agency management

  • Day-to-day management of external agencies to develop plans, creative, production and print that achieve ROI required per campaign
  • Ensure that brand standards and identity guidelines are adhered to
  • General Responsibilities
  • Input to the annual Strategic Marketing Planning process
  • To ensure accuracy of marketing materials and be responsible for formal sign off process where required
  • To ensure detailed and accurate records are maintained, e.g. recording contract and financial information


Adhere to all policies and procedures with regards to budget expenditure, displaying budget control and reporting any variances promptly to the GMD

Actively partake in the running of NCC Events providing ideas and best practice synonymous with a high performance team

To adhere to NCC’s Equal Opportunities policy in all activities and to actively promote equality of opportunity wherever possible

To ensure that all activity and communication, where possible, is accessible by all disabilities

To undertake such other duties as may be reasonably expected

Skills, knowledge, qualifications required for job


Essential skills - You must have proven ability in the following areas:

• Managing multi integrated campaigns simultaneously

• Advertising, digital and CRM marketing knowledge and experience

• Profit and Loss responsibility

• Strong leadership skills

• Meeting objectives and campaign deadlines

• Advanced Microsoft PowerPoint, Word and Excel skills

• Strong planning and organisational skills with the ability to successfully multi task


Personal traits

• Excellent judgment and creative problem solving skills

• Customer-focused, with the ability to influence and engage direct/indirect reports and peers and    build effective relationships

• Stature, gravitas and confidence to gain the credibility and respect from all areas of the organisation

• Self-reliant, good problem solver, results oriented

• Able to make decisions in a changing environment and anticipate future needs

• Self motivated with an ability to thrive under pressure

• Flexible, collaborative and proactive, a team leader who can positively and productively impact both strategic and tactical finance, and administration initiatives

• Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management

• Ability to operate as an effective tactical as well as strategic thinker

• Committed to continuous self-development and learning within the marketing field


Education and experience

You must possess:

• A degree or equivalent level qualification

• A recognised professional qualification in marketing

• B2C campaign management experience

• Extensive experience in a management role - in-house or with an agency

• Ability to travel within the UK