Marketing Analytics Manager
|Job Title:||Marketing Analytics Manager|
|Location:||Wigan, Greater Manchester|
|Salary:||£30000 - £40000 per annum|
|Contact Name:||Susannah Tavartkiladze|
|Job Published:||October 23, 2019 09:12|
Business: B2B & B2C Fast Paced Environment , online leisure & sports entertainment business, 70+ staff
Location: Greater Manchester
Base Salary: £35k - circa £40k
Benefits: 33 days holidays including public holidays, free parking
Type of role: Permanent
Focus of the role: Working in a data driven & commercially astute team. Web analytics (GTM+MTA) - full accountability for the website tag manager architecture & implementation, customer value propensity modelling, responsibility for producing all the marketing performance dashboards (Statsbot/Tableau). No coding required for this role. (There is a team of developers inhouse doing the resurfacing). This is a real opportunity to deal with attribution/google analytics/G360.
Job Description includes but not limited to:
Be responsible for the in-house data driven attribution reporting to increase media performance
Skills & Background:
*Solid experience with web analytics.
*Experience with multi-touch data-driven attribution tools.
*Solid experience in performance marketing; PPC, Display, Paid Social etc.
*Proven understanding of website tagging and implementation, ideally using Google Suite.
*Experience building reports using data visualisation tools.
*Excellent experience of MS Office and MS Excel.