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Marketing Analytics Manager

Job Title: Marketing Analytics Manager
Contract Type: Permanent
Location: Wigan, Greater Manchester
Industry:
Salary: £30000 - £40000 per annum
Reference: 12284_1571818350
Contact Name: Susannah Tavartkiladze
Contact Email: susannah@weareadam.com
Job Published: October 23, 2019 09:12

Job Description

Job Title: Marketing Analytics Manager
Business: B2B & B2C Fast Paced Environment , online leisure & sports entertainment business, 70+ staff
Location: Greater Manchester
Base Salary: £35k - circa £40k
Benefits: 33 days holidays including public holidays, free parking
Type of role: Permanent

Focus of the role: Working in a data driven & commercially astute team. Web analytics (GTM+MTA) - full accountability for the website tag manager architecture & implementation, customer value propensity modelling, responsibility for producing all the marketing performance dashboards (Statsbot/Tableau). No coding required for this role. (There is a team of developers inhouse doing the resurfacing). This is a real opportunity to deal with attribution/google analytics/G360.

Job Description includes but not limited to:
Be responsible for the in-house data driven attribution reporting to increase media performance
Skills & Background:
*Solid experience with web analytics.
*Experience with multi-touch data-driven attribution tools.
*Solid experience in performance marketing; PPC, Display, Paid Social etc.
*Proven understanding of website tagging and implementation, ideally using Google Suite.
*Experience building reports using data visualisation tools.
*Excellent experience of MS Office and MS Excel.