Contract Type: Permanent
Location: London
Salary: Competitive + Benefits
Job Published: October 16, 2017 17:07

Job Description



The Body Shop International is recruiting an International Brand Marketing Director that will help contribute to the category growth by generating, driving & delivering the category strategy through NPD, events and the entire activation plan development.


Why work for The Body Shop?
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible.  
Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 
In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.
What you will be doing in the role:

Category Strategy


•          Define the category strategy by identifying drivers for growth, potential for new consumers acquisition for all markets and zones

•          Present and get approval on the strategy and NPDs proposal from senior management and zones by presenting, influencing and networking with relevant stakeholders

•          Drive gap analysis of the category by identifying new products needs and retail opportunities

•          Manage the portfolio by including new SKUs, define discontinuations and timing accordingly

•          Activate the category and launches strategy, both online and offline, working with the Activation, VM, Integrated Communication and Retail Academy teams

•          Define the multi channel category strategy in collaboration with e-Commerce, GTR, CRM & others commercial teams as appropriate


NPDs & Activation Plan


•          Generate innovative NPDs ideas and encourage innovative thinking in the wider team

•          Guarantee the wider category profitability by ensuring NPDs margins and profitability

•          Respect NPDs launch timing with thought through activation plan

•          Ensure NPD operational excellence in regards to timing and in collaboration with operations

•          Ensure NPD commercial viability and relevance in collaboration with the wider commercial team, in particular customer offer and CRM

•          Deliver thought-through event in collaboration with the Event team, other Marketing Director and the wider activation team

•          Contribute to Pricing & Discount decisions to ensure balance the pursuits of our product valorization/strengthening of the brand with delivery of annual sales and target

•          Deliver products and campaigns that deliver against our Enrich not Exploit commitment and build a truly ethical, sustainable brand



Consumers & Markets intelligence

  • Ensure markets operational excellence by sharing information and best practice and following up the execution at market level
  • Understand and integrate in any proposed action a full understanding of consumers behaviours in different zones and markets
  • Exploring markets trends and competitors strategies to gain competitive advantage 
What you'll need
  • Extensive experience in similar Senior Marketing Development positions within a large, international retailer/FMCG (B&T preferred)
  • Strong expertise in NPD and launch to markets
  • Experience in collating and analysing information across various forms of data
  • Experience of working in a commercial environment
  • International experience and exposure to varied client base
  • Experience in setting and implementing a marketing strategy
  • Proven budgetary control experience

Degree qualification or equivalent in relevant discipline

Our global HQ is located in the heart of East Croydon – 1 minute walk from the train station and is just 10 minutes train ride from Clapham Junction and 16 minutes from London Victoria. Our brand new office opened just over one year ago and provides a light, modern and open-plan work space that includes an onsite global café and even a live living wall in the reception area.
Want to join The Body Shop team? Then please apply today – as well as a competitive salary here are just a few of the rewards and benefits you can look forward to when you join us: a 5% non-contributory pension plan, 23 days holiday, 3 days a year to volunteer in the local community, 50% staff discount and access to product sample sales, as well as LOVE money to spend on your wellbeing and personal development. 
Here at The Body Shop House we’ve got your best interests at heart – it’s our way of saying thank you!