Nigel Wright are delighted to be partnering with a global cosmetics/skincare business. Going through a period of exciting transformation, the business is looking for an International Brand Director to drive the category strategy through NPD.
NPD Plan
- You will generate NPD ideas and gain profitability by managing the NPD margins
- You will collaborate with the wider commercial team to ensure NPD operational excellence and commercial viability.
- You will drive the manage the portfolio, through to pricing and discount, strengthening the brand
- You will partner with the Retail Academy and VM to ensure engagement online and in stores
- Deliver products and campaigns that promote sustainable lifestyles and enrich the planet
- You will gain insight into consumers in each market, in order to gain market share
Category Strategy
- You will define the category strategy identifying opportunity for consumer acquisition for all geographical markets.
- You will present the strategy and NPD, and influence senior stakeholders
- You will identify new products needs and opportunities
- You will include new SKUs in the portfolio and manage discontinuations
- Define the multi-channel strategy, collaborating with GTR, eCommerce, CRM and the commercial team
Desirable Experience:
- International experience and exposure to varied client base
- Strong expertise in NPD and launch to markets
- Experience in analysing information across various forms of data
- Extensive experience in similar Marketing development positions within a large, international retailer
- Proven budgetary control experience
This is a fantastic opportunity to join a business who are at a pivotal point of their journey.
