Interim Head of Marketing - Insurance

Job Title: Interim Head of Marketing - Insurance
Location: London
Salary: £450 - £550 per day
Reference: 15624012
Job Published: December 04, 2017 00:00

Job Description

An exciting opportunity for an Interim Head of Marketing to join a global Insurance provider for an initial period of 3 months.

This business is looking for someone who can begin the process of taking marketing to the next level. You must be hungry to implement change, dealing with a business which is constantly evolving.

You should be motivated by leading the transformation of brand, advertising and sponsorship events. You will have day-to-day responsibility for Marketing across the UK business, liaising closely with US counterparts and promoting Marketing best practice across the international businesses. You will also have responsibility for an in-house marketing team of approximately 2 to 3 Associates and a number of external agency partners.

Management of the following activity:

  • Integrated external marketing plans
  • Advertising
  • Sponsorship including sourcing and securing
  • Public Relations including liaison with agency and Boston
  • Digital including website, intranet, app development, e-communications and social media channels
  • Production of marketing materials, including leaflets, posters and newsletters within brand guidelines
  • Copywriting and proof reading
  • Events including corporate hospitality and industry conferences, seminars and exhibitions

Skills and Experience

  • Requires at least 7+ years of marketing experience with a proven track record in developing and implementing successful marketing campaigns
  • A people manager and fast implementer with strong digital marketing and technical ability.
  • Experience within the London Insurance market is desirable, but not essential
  • Strong analytics background and be able to effectively track all marketing campaigns and advise on adjustments required to improve.
  • Educated to at least degree level
  • CIM qualification desirable