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Insights & Research Manager

Job Title: Insights & Research Manager
Contract Type: Permanent
Location: Birmingham, West Midlands
Industry:
Salary: £35000 - £49000 per annum + Bonus + Benefits
Reference: 15625785
Job Published: January 10, 2018 00:00

Job Description

Responsibilities:

  • Delivering relevant brand and customer satisfaction data from specific projects in UK and provide commentary and recommended actions to Marketing
  • Supporting Insight in delivering and embedding customer insight strategy
  • Undertaking data analysis, leveraging both customer voice and not customer voice data, structured and unstructured, across multiple channels and product lines, including digital.
  • Providing specific agreed research and insight projects e.g. market share data, share of voice, competitor media spend, competitor brand and marketing strategy analysis etc.
  • Working with research agency partners, when needed, for the execution of research projects
  • Supporting delivery of key strategic objectives for Marketing, therefore requiring access to and influence of UK marketing resources.
  • Working with key stakeholders to gain buy-in to research findings and ensure that business areas have a plan to follow up on research. Key stakeholders include the UK business, Business Management, Service Delivery and IT teams (if applicable) and demonstrating an understanding of their requirements and challenges.

Requirements:

  • Relevant product knowledge including knowledge of Market Research and Customer Insight.
  • Experience working in relevant environment/s, i.e. Insight and research experience working in environments with multiple stakeholders across different areas.
  • Role relevant qualifications, i.e. Degree level or equivalent.
  • Experience working in relevant environment/s, i.e. Financial Services is desirable but not essential.
  • A flexible and adaptable approach to change and will support others to respond in a similar way.
  • Consistently achieved objectives set for them and taken action to improve their own performance.
  • Both spoken and written communication skills with experience of adapting your style and approach to the audience and message to be delivered.
  • Contributed productively to team objectives, sometimes supporting and sometimes leading activities to achieve shared goals.

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