Head of Product Marketing

Job Title: Head of Product Marketing
Contract Type: Permanent
Location: London
Salary: £45000.00 - £60000.00 per annum
Start Date: ASAP
Reference: 1030983_1574255083
Contact Name: Alex Jones
Contact Email:
Job Published: November 20, 2019 13:04

Job Description

Head of Product Marketing

Are you an experienced Head of Product Marketing looking to work for a leading B2B media company?

This company are a leading media publishing company. The company provides business intelligence and insight, delivering content and events as well as performance data across a number of leading industry brands. Due to business growth the company are looking to bring in an experienced B2B Head of Product Marketing to develop the value proposition, drive lead gen, sales enablement and customer engagement. The successful candidate will lead a team as well as working cross functionally across sales and product teams. With a focus on business growth this is a key role for the business and one that will have a direct impact of revenue. This is a fantastic opportunity to work for a hugely exciting and growing company.

The Role:

* As the Head of Product Marketing you will work to create demand and usage of products through effective marketing campaigns
* Working with the wider marketing team and helping to ensures market understanding is reflected in all marketing campaigns and communications
* Targeting key profiles and required reach. Helping to create a data acquisition strategy and research plan, delivering essential reach, and work with data team to deliver against KPIs
* Taking responsibility for real-time email marketing results, marketing automation campaigns, web analytics reports and website user activity reports to optimise performance of marketing activity, improve website usability and increase conversions
* Understanding the customer membership journey for various sectors and using this knowledge to inform customer acquisition, engagement & renewal strategies and interactions

The Candidate:

* Having prior and proven experience in a similar role and working within a B2B environment is key to the success of this position
* With experience working with web analytics and SEO as well as developing successful audience growth and engagement strategies
* Strong copywriting skills and with prior experience working with brand and product
* Excellent communication skills both verbal and written

If you are an experience B2B Head of Product Marketing and looking to work for a fantastic a growing company, then please apply now!