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Head of Performance Marketing

Job Title: Head of Performance Marketing
Contract Type: Permanent
Location: Manchester
Industry:
Salary: £80k - 85k per year
Reference: 48550
Contact Name: Rachel Wheeler
Contact Email: RachelW@Forwardrolerecruitment.com
Job Published: December 17, 2020 10:06

Job Description

A high growth retailer with huge aspirations is looking for an exceptional candidate to head up the Performance Marketing team.

You must have 7-10 years experience, have bags of energy and be innovative, driven and highly motivated.

Within this role, you will manage large budgets and have acquisition and re-acquisition as a core deliverable. You and your acquisition team will consistently push yourselves to improve site traffic, ROAS and total customer performance.

You will be an experienced manager who can develop a team and ensure they are achieving their full potential. You will also have great relationship building skills with internal and external teams. 

Responsibilities include:

  • Lead the budget management and channel selection strategy across all our performance media and ATL media, bringing together brand plans, crm plans into a coherent media plan
  • Support with the management and deployment of budgets across all channels and territories
  • Work with the team to breakdown the full business plan into channel plans 
  • Drive channel innovation and trials to find the “next best” media channel to drive customer acquisition
  • Build a function that thrives off creative testing to drive performance across all paid media
  • Lead the reporting and analysis of paid media activity and provide valuable commentary to key stakeholders 
  • Lead the people management and personal development of several direct reports and regularly engage in their training and progression
  • Be the main point of contact with external partners 
  • Work closely with all internal departments to ensure media is supporting the core growth and focus areas of the business plan
  • Oversee and drive the interrogation of analytical data to identify clear opportunities for growth and development
  • Champion tech developments internally that support automation, better performance, and increased efficiency
  • Support the measurement of brand perception online and how this is influenced by the media strategy
  • Own the commercial partnerships function to drive income or off set costs to an agreed target

About you:

  • Minimum of 7-10 years experience in a performance marketing / media role, with at least 2 years experience acting as a “head of”
  • Minimum 6 years of people & talent management
  • Experience managing significant budgets
  • Proven track record of building and delivering successful integrated marketing plans in high-growth online environments
  • Highly commercial outlook with focus on delivering a return on budget and significantly impacting numbers
  • Be a passionate customer advocate, have the ability to analyse and manipulate data and have significant experience in digital and commercial marketing techniques
  • Strong and dynamic leader who can inspire the current team as well as attract new talent to the business
  • Carries sufficient gravitas to influence both senior and junior colleagues and create a commercially oriented team that can drive success

 

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