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Head of Marketing (Interim)

Job Title: Head of Marketing (Interim)
Contract Type: Permanent
Location: City of London, London
Industry:
Salary: £70000 - £75000 per annum + Additional Benefits
Reference: 15633362
Job Published: May 14, 2018 01:00

Job Description

Are you an immediately available Head of Marketing with B2B Travel/Hospitality or Tech experience?

A Head of Marketing opportunity has arisen within one of the fastest growing tech businesses within the sector. Growing from 20 to 200 employees and now operating in 5 countries in just a few years, the business is going through its next stage of international expansion.

As the Head of Marketing, some of your accountabilities will be:

  • Own the full marketing strategy, including market entry strategy, and full accountability over execution.
  • Rebuild the current brand strategy and positioning, aligning this to the businesses future plans and vision.
  • Build a marketing platform - that integrates with sales touches - for prospect and customer engagement, and customer lifecycle management
  • Lead a marketing team of 6-7.
  • Work closely with the sales organisation to understand their objectives and challenges, improving processes and procedures to drive marketing programmes - particularly lead generation.
  • Define the market and conduct segmentation analysis and market research

Skills required:

  • Ideally B2B hospitality experience however, open to wider B2B Tech.
  • Data driven and customer focused, able to understand customer trends and turn this into actionable, strategic insight.
  • Strong stakeholder management skills, able to influence senior colleagues across marketing, product and sales as the business seeks to create a more marketing-led approach across all areas of the business.
  • Exceptional leadership skills, able to manage a high-performing team across all areas of marketing.

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