Strategy: Develop a marketing strategy including membership acquisition and growth and event marketing, sales and promotion.
External partnerships - Develop relationships with, and gain maximum value from, partners to gain maximum exposure of the marketing activities from the relevant audiences
Content marketing - develop and implement and content marketing strategy to raise awareness, capture data on key contacts
Social media - develop and implement a social media strategy to raise awareness
Events strategy - work with the Membership Director to research, develop and grow events programme
Events delivery - oversee the delivery of all events in terms of operations and content development