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Head of Marketing & Communications – Leading Charity

Posted 7 days ago by VMAGROUP
Location Bristol Job Type Permanent
Salary £50,000 (possible 4 day week) Sector Charity

Closing date Friday 14th August

  • Report to CEO
  • Remote working - 1 day p/week office based, located just outside of Bristol
  • Lead Marketing & Communications

A highly respected charity is seeking a senior marketing leader to drive a step-change in public awareness, increasing member engagement through the creation of innovative and effective communications.

Reporting to the CEO and managing a small team, the Head of Marketing and Communications will sit on the leadership team with full responsibility for developing and executing a marketing and communications strategy:

  • Management and creative leadership of the brand, and development of information products and services.
  • Oversee all PR activities and programmes
  • Develop and deliver a digital strategy
  • Work with income generation team to deliver a supporter acquisition programme, ensuring the highest standard of quality and compliance in data management
  • Champion and lead brand portfolio strategy
  • Deliver the annual marketing activity calendar of digital and offline campaigns and activities
  • Lead on the creation and development of printed materials for older, less digitally engaged beneficiaries
  • Develop and deliver all volunteering, partnership, and supporter communications
  • Develop and deliver the charities content strategy
  • Management of the press office function. Development and delivery of media relations activity, leading a profile-raising programme of media outreach to reposition the charity as a key voice on the national stage
  • Curate relationships with key journalists in the health sector
  • Inspire, lead and manage the Marketing and Communications Team, creating a positive and resilient culture
  • Lead internal communications strategy, monitoring and promoting levels of employee engagement, helping share information between departments
  • Work in partnership with external agencies where appropriate, managing the relationship and delivering to the brief on all design aspects
  • Monitor charity sector and communications industry trends, while researching consumer behaviour, to identify new opportunities to engage people.

Successful candidates will be 'hands-on leaders’ with extensive experience delivering a marketing and communications plan in a consumer or Not for profit environment.

  • Deep knowledge of different digital media channels and content formats, with press office oversight
  • Experience of leading multi-function teams through change, and supporting behaviour and cultural change
  • Experienced line manager, with strong stakeholder management skills and the ability to negotiate, solve problems and agree consensus.
  • "Can do"; solutions-focused; keen to measure and prove impact
  • Highly organised with strong project management skills, and a creative and entrepreneurial ability to identify and develop new marketing and communications opportunities and partnerships.
  • Strategic thinker with the ability to adapt and drive innovation in an operational environment, leading on planning and co-ordination
  • Strong understanding of where / how to collate data, good level of analysis and ability to use insight to inform decisions
  • Excellent communication skills, both written and verbal for a variety of audiences
  • Demonstrable experience of planning, implementing and evaluating successful marketing and communications campaigns
  • Strong digital strategy and implementation skills
  • Strong media relations skills, experience of working with specialist and national news media
  • Sensitivity to political audiences and other key stakeholders such as members of the Royal Family
  • A pragmatist with a natural ability to problem-solve, be flexible, diplomatic and assertive with good negotiating and prioritisation skills
  • Ability to set measurable objectives, evaluate and continuously improve activity

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VMAGROUP is a leading international interim and permanent recruitment and executive search specialist for communications, digital and marketing. Specialist practices cover internal and change communications, external communications, investor relations, public affairs, marketing, digital and agency services.

VMAGROUP has an international presence with five offices across Europe. We have a reputation for providing leading consultancy services and advice supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industries supporting planning and decision-making.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.

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