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Head of Marketing & Communications (PASMA)

Job Title: Head of Marketing & Communications (PASMA)
Contract Type: Permanent
Location: Glasgow
Industry:
Salary: 20000 - 50000
Start Date: TBC
Reference: Location: Glasgow or Remote working
Contact Name: Helen Paterson
Contact Email: helen.paterson@pasma.co.uk
Job Published: January 23, 2019 13:06

Job Description

LOCATION:  Glasgow or Remote working

SUMMARY OF OBJECTIVES:

Prefabricated Access Suppliers' & Manufacturers' Association Ltd (PASMA) are currently looking to recruit a creative self-starter who will be responsible for delivering our communications strategy, ensuring all output across all channels benefits our members, reinforces our lead expert status and supports recruitment and retention of members.

DUTIES & RESPONSIBILITIES: 

 

Overall

Manage an integrated communications strategy to ensure output across all channels benefits our members, reinforces our lead expert status and supports recruitment of new members.

 

 

Digital

Digital marketing champion, ensuring our output benefits our members

 

Lead the implementation of digital marketing within the organisation

 

Manage all digital marketing plans, working with colleagues as required

 

 

Press & PR

Write engaging and professional copy for print/media/digital and range of audiences

 

 

Brand

Manage the brand, ensuring trademark used correctly

 

Monitor social media activity to manage brand reputation

 

 

Membership

Work with Member Services to support the retention of current members

 

Work with International to grow the worldwide recruitment of new members

 

 

Engagement

Support Strategic Engagement as we continue to develop meaningful partnerships and extend our reach and influence

 

Work with Engagement on member and external events

 

 

Innovation

Collaborate with Operations & Engagement to drive innovation initiatives

 

 

Reporting

Report on analytics (campaigns and band) and ROI reporting to Leadership Team

 

 

Strategy

As part of Leadership Team, contribute to future organisational strategy

WORKING HOURS: 

Full Time
Permanent 
35 hours per week (Monday to Friday)
Flexible Working Hours

 

SALARY:  

 

Negotiable

 

BENEFITS / REWARD PACKAGE (on completion of probation):

Life Insurance

Private health insurance
Pension scheme

Flexible working 

 

PROBATION: 

6 Months

 

 

START DATE:    

TBC

 

CLOSING DATE:   

1 February 2019

 

 

INTERVIEW DATE:   

TBC