Head of Marketing

Job Title: Head of Marketing
Contract Type: Permanent
Location: London
Salary: Starting at £52,376 per annum
Job Published: February 12, 2018 11:48

Job Description

The University of London

The University of London collaborates with 11 Colleges of the federation to offer flexible and distance learning programmes worldwide.  These are delivered through the University of London Worldwide. 

Since its formation in 1858 the University of London has enriched the lives of thousands of students across the globe. It has become a global leader in distance and flexible study. The University now has over 54,000 students and 100,000 alumni in more than 180 countries. Its alumni base is global and significant, including seven Nobel Prize winners.

The Marketing and Student Acquisition department, within which this role is located, works closely with other departments in the University and in partnership with the University of London’s Colleges and other stakeholders, to develop the market for the University of London.

The Role

The Student Recruitment and Enrolment directorate works closely with other directorates in the University of London Worldwide to lead on student recruitment targets and marketing development strategy. The main aim of this role is to lead the team that develops and implements integrated campaigns, using paid-for media, owned media (i.e. our website, social channels to increase student acquisition and to support the development of specific markets.  The postholder will be accountable for the success of student acquisition activity across all channels.

The role requires an experienced professional acting as the contact point with our Member Institutions in relation to marketing and brand awareness as well as working closely with teams across the organisation to lead on recruitment targets. The successful candidate must also have extensive experience and understanding on an international basis of developing and implementing marketing plan.

Further Information

To be considered for this opportunity, please submit your application (by clicking ‘apply now’ at the bottom of this page) before the closing date at midnight on Sunday 25th February 2018.

Pursuing equal opportunities and excellence in education.