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Head of Marketing

Job Title: Head of Marketing
Contract Type: Permanent
Location: London
Industry:
Salary: £60000 - £65000 per annum
Reference: 15624825
Job Published: December 20, 2017 00:00

Job Description

Responsibilities

  • Contribute to the marketing strategy for the business in collaboration with the Sales and Marketing Director
  • Manage the day to day operations of the marketing team to ensure business objectives are achieved.
  • Design and implement an effective lead management strategy that delivers quality marketing qualified leads to the sales team in an effective manner
  • Manage B2B and B2C marketing activities across all departments.
  • Develop, manage and deliver the Social Media strategy to achieve agreed results to improve engagement, social selling and recognition.
  • Co-ordinate marketing campaigns with the Director of Sales & Marketing and help ensure member recruitment and retention targets are achieved.
  • Support the Commercial Team with marketing and lead generation.
  • Manage the production of the magazine.
  • Manage, implement and deliver the Content Strategy.
  • Effectively manage digital marketing, SEO and SEM to ensure maximum exposure cross all platforms.
  • Manage the production and distribution of visual content to raise awareness of the brand.
  • Support departments and staff with marketing collateral and support materials.
  • Assume responsibility and manage styling and templates for all communications, including the production of e-zines
  • Manage the Award's programme and exhibition programme and ensure these are effectively communicated across all media channels
  • Assume responsibility for brand management and embed the brand and corporate identity.
  • Monitor and report on the effectiveness of marketing communications and activity to Sales and Marketing Director.
  • Manage the Communication plan and scheduling.
  • Monitor and analyse market and competitor activity.
  • Assist with budget planning.
  • Proactively make recommendations for strategic direction based on developments in technology and the sector.
  • Undertake any other duties which reasonably fall within the remit of the role.