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Head of Global Brand

Job Title: Head of Global Brand
Location: Reading, Berkshire
Industry:
Salary: £1000 - £1500 per day
Reference: 15629152
Job Published: February 21, 2018 00:00

Job Description

A challenging role for an established Interim Director or Strategic Head of Brand to join a global organisation at the heart of a transformation journey on an initial 3 month contract.

This individual will lead the definition and development of the global brand of a firm built through acquisition and united by a shared purpose of delivering an investment that helps people get more out of life.

Key Responsibilities / Duties:

  • Develop externally validated global brand positioning framework
  • Execute review of visual identity and build global brand communications platform in line with positioning
  • Develop and deliver plan for progressively building the brand equity over time
  • Define and deliver effective brand tracking framework
  • Define the blueprint for a high-value, strongly-differentiated client experience in line with the brand strategy, and work with the organization to implement this across diverse business channels
  • Work as part of the Global Marketing Strategy team to support the Global Marketing Executive Committee and regional CMOs in the development and delivery of the overall marketing strategy
  • Own and manage all brand assets, ensure their effective use across the firm

Work Experience / Knowledge:

  • 15 years' experience in managing brands
  • Experience in successfully creating or reinventing a global brand

If you feel you have the experience and ability to add value to this organisation then please apply today as this role will move quickly.