Head of eCommerce

Job Title: Head of eCommerce
Contract Type: Permanent
Location: Manchester
Salary: £40k - 60k per year
Reference: 48684
Contact Name: Rachel Wheeler
Contact Email:
Job Published: January 21, 2021 09:49

Job Description

An incredible opportunity has arisen with a investment backed start-up as they embark on a high growth journey. 

With huge aspirations to become a national brand, there is the need for someone to head up all digital and ecommerce activity. You will be pivotal in devising and implementing the digital strategy, driving customer awareness, increasing traffic and improving conversion.

Key responsibilities:

  • Own the digital and ecommerce strategy. Explore opportunities for growth across varies channels
  • Build a vision – who is the customer? Where is the customer? How can we attract and convert these customers?
  • Drive awareness of the brand through varies marketing and digital channels
  • Research the customer, understanding how to target and retarget the target audience. Explore channels such as social media, affiliates, influencers
  • Manage PPC and SEO campaigns and delegate to an in-house Acquisition Manager
  • Drive conversion online
  • Pick apart the user journey, find the pain points and understand why customers are dropping off. Implement new features and make necessary web changes to capture the user
  • Use analytical tools to identify opportunities for improvement. Test proposed solutions and feedback any wins and findings
  • Understand the customers needs online - what is driving calls to the contact centre? How can these be minimised?
  • Implement new technology to improve the user experience
  • Build a first class team to ensure ambitions are realised

About you

  • An entrepreneurial and energetic spirit
  • Experience devising and implementing a digital strategy
  • Experience managing acquisition channels and being hands on to drive conversion
  • UX and CRO experience
  • Team management experience
  • A high growth mentality

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