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Head of Eco Brands

Job Title: Head of Eco Brands
Contract Type: Permanent
Location: West London
Industry:
Salary: Up to £42,000 per annum with competitive bonus
Reference: 15629403
Job Published: February 26, 2018 00:00

Job Description

Head of Brand - up to £42,000 with competitive bonus
Based: West London

About Our Client 
Our client is a worldwide leader in hospitality and leisure, with dynamic brands already established in 95 countries and continual growth with a new premises opening every two days! They believe in being more than just a brand - they are a company full of hospitality experts who share the same passion - making people feel welcome.

About this role:
This is an exciting opportunity to step up into a Head of Brand role.  Your role as Head of Brand is to drive the brand and marketing strategy and develop and implement brand/marketing plans to drive awareness and top line revenue.   

Your responsibilities:
You will be responsible for conceiving, developing and implementing the brand & marketing actions for the network in the UK & Ireland to drive key objectives:

  • Raise awareness and change brand perceptions
  • Own the brand ICP/brand plan
  • Drive profitable direct traffic through campaign planning, creative development, and effective media briefing/follow-up
  • Be the brand guardian/champion for brand network. You will be the go-to brand expert on DNA and specs.
  • Own the brand experience and develop/improve product & service topics.
  • Be the key relay between customers‘ expectations, hotels and brand requirements
  • Management of Senior Marketing Exec
  • Lead role in new hotel/brand integration and GM/Partner day-to-day relations

Need to have:

  • Experience in similar brand-led marketing role
  • Experience leading brand 360 plans spanning brand, T&C, IT and Operations
  • Proven expertise in 360 brand/tactical campaign planning and delivery
  • Commercial acumen & P&L responsibility
  • Experience in franchise/partner models
  • Good influencing and negotiating skills
  • English speaker (but European languages a bonus)
  • Excellent communication skills English copywriting is essential

 

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