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Head of E-Commerce / Digital

Job Title: Head of E-Commerce / Digital
Contract Type: Permanent
Location: London (Central), London (Greater)
Industry:
Salary: £70-£90k (DOE)
Reference: 15623503
Job Published: November 24, 2017 00:00

Job Description

Premium beauty/retail brand is looking for an E-commerce & Digital Director to head up their digital marketing team in Central London (north of Soho)

MUST HAVE EXPERIENCE IN THE INTERNATIONAL LUXURY SECTOR

Key responsibility is to drive the rapid growth of e-commerce sales and implementation of a broader digital strategy, which underpins global brand strategy and mid-term commercial goals:

Key Responsibilities

  • Partner with the Global Brand Director and Regional Sales & Marketing teams to support the development and delivery of the annual global marketing strategy and regional business plans
    • Establish and deliver an annual budget/P&L for the brand for both the UK/ROW and North America, maximising profitable sales by improving site performance vs. KPIs
    • Be the key driver in developing and optimizing the performance and digital brand marketing of CCP’s E-commerce platform in order to provide customers with an experience that is consistent with the brands exceptional standards, and further drive the presence within the luxury market
    • Deliver a strategic approach in driving ongoing traffic and promotions to generate sales revenues and build awareness
    • Act as the in-house expert, helping establish accelerated retail growth targets for partners’ .com businesses and coaching on tactics to support and grow 3rd-party e-business
    • Build appropriate digital support plans to support all global/national campaigns for key product launches & seasons, and provide support for key local marketing initiatives
    • Support PR efforts to ensure an effective influencer strategy is in place in key markets
    • Ensure delivery of an efficient CRM programme with a focus on recruiting to and improving management of the existing database, and effectively segmenting, analysing, and utilising that data to grow consumer understanding and engagement
    • Ensure digital marketing activity is cohesively integrated with PR, trade marketing and other consumer-facing marketing initiatives, maximising the impact and effectiveness of marketing campaigns in acquiring new customers and growing individual customer value
  • Appoint and manage relevant 3rd-party experts in both regions which minimise fixed costs and effectively support the growth of e-commerce operations and acquisition of new customers in key markets
  • Ensure the brand’s visual identity and tone of voice is effectively adapted for the various digital medium but remains consistent with the brands house style
  • In true partnership with Sales, Marketing and Supply Chain capitalise on market insights to continuously strengthen brand communications, product portfolio, customer experience and customer productivity
  • Coach and develop a core team of digital marketers to support you in delivery of your responsibilities, providing clear direction on business objectives & performance; fostering an environment which champions collective responsibility alongside personal accountability; empowering individuals to act as commercially-minded entrepreneurs; and providing clear and regular feedback on individual’s performance and areas for development

Key attributes:

  • Results-driven, hands on, and commercially-minded digital commerce & marketing expert with 10+ years’ experience successfully operating e-commerce websites and supporting digital programmes, preferably with experience utilising the WordPress platform and trading in both the UK and USA
  • Well-rounded individual with the ability to lead a company and team strategically, operationally, creatively, and analytically
  • Demonstrable track record of driving rapid and profitable e-commerce growth for a luxury brand and innovative digital solutions
  • Strong commercial skills, able to plan sales, margin and investment effectively, as well as target and measure success and adjust plans accordingly based on results and business environment
  • Experience selecting and managing select 3rd-party partnerships – technical, media & experiential
  • Proven ability to lead a team and inspire & win the confidence of colleagues and partners
  • A highly resourceful and collaborative team player with strong organisational skills, planning and coordinating the department’s priorities and workload as required in order to meet the company’s targets and deadlines
  • Proactive approach to planning and problem-solving, with strong decision-making capability
  • Effective time management skills, able to provide oversight to multiple projects while delegating effectively to balance workload and empower/develop your team
  • Visible passion for luxury brands, digital commerce & marketing and ideally the luxury/fragrance category
  • Self-driven individual with high standards of performance, attention to detail, time-keeping, and professional conduct