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Head of Digital Marketing

Job Title: Head of Digital Marketing
Contract Type: Permanent
Location: London
Industry:
Salary: £90000 - £120000 per annum
Reference: 1036658_1603964751
Contact Name: Charlotte Reilly
Contact Email: charlotter@weareaspire.com
Job Published: October 29, 2020 09:45

Job Description

Essential Skills Required:

  • Must have professional qualifications (e.g. Bachelor's or Master's degree) in a related subject (e.g. Marketing or Digital Marketing), with impeccable written English language skills
  • Must have recent extensive PPC experience
  • Must have experience with customer retention (e.g. lifecycle emails, analytics, strategy)
  • Must have CRM experience, and have used HubSpot

The Job:

  • Build the company's digital marketing roadmap for both web and mobile
  • Design and implement digital marketing campaigns across all major mediums
  • Assist with the company's UX strategy, and lead on customer acquisition and retention strategies and tactics
  • Manage digital marketing channels - blogs, YouTube channels, social media and email lifecycle marketing
  • Monitor sales, forecasting trends to drive customer acquisition and retention revenue
  • Subject matter expert for marketing CRM
  • Monitor competitor activity and implement tactical campaigns and promotions