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Head of Digital Marketing

Job Title: Head of Digital Marketing
Contract Type: Permanent
Location: London
Industry:
Salary: £60000.00 - £70000.00 per annum
Reference: 1036658_1601021295
Contact Name: Charlotte Reilly
Contact Email: charlotter@weareaspire.com
Job Published: September 25, 2020 09:08

Job Description

Essential Skills Required:

  • Must have professional qualifications (e.g. Bachelor's or Master's degree) in a related subject (e.g. Marketing or Digital Marketing), with impeccable written English language skills
  • Have extensive content creation and curation experience in long form (e.g. lifecycle emails, blog articles etc.)
  • Have experience with customer retention (e.g. lifecycle emails, analytics)
  • Have extensive knowledge and experience of using the main social media channels
  • Have recent PPC experience

The Job:

  • Build the company's digital marketing roadmap for both web and mobile
  • Creating long form content
  • Design and implement digital marketing campaigns across all major mediums
  • Assist with the company's UX strategy, and lead on customer acquisition and retention strategies and tactics
  • Manage digital marketing channels - blogs, YouTube channels, social media and email lifecycle marketing
  • Monitor sales, forecasting trends to drive customer acquisition and retention revenue
  • Subject matter expert for marketing CRM
  • Monitor competitor activity and implement tactical campaigns and promotions