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Head of Digital

Job Title: Head of Digital
Contract Type: Permanent
Location: London
Industry:
Salary: Up to £0.00 per annum
Reference: 128662_1579109636
Contact Name: Conor Ryan
Contact Email: Conor.Ryan@majorplayers.co.uk
Job Published: January 15, 2020 17:34

Job Description

Head of Digital - Brand - London
£50,000 - £55,000

Our client is a fast growing e-commerce beauty brand currently working across the UK and USA. They currently have an exciting opportunity for a Head of Digital to join their team based in North London. Reporting into the CEO, you will have full responsibility for campaign strategy within Paid Social, Paid Search & Display predominantly. This role is for someone who can drive aggressive growth through leadership and expert level Performance Marketing knowledge.

The role will involve

* Developing digital marketing strategies to raise brand awareness and drive sales
* Developing and implementing a promotional/marketing plan. Analysing campaign metrics, taking action to reach optimum performance
* Developing the website and owning the ecommerce development plan

Objectives of this Role

* Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
* Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
* Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
* Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
* Owning the Ecommerce P&L
* Providing weekly forecasts using sales history, current trading patterns and company strategy re forecasting when required
Daily and Monthly Responsibilities:
* Set marketing goals and objectives
* Plan, implement and manage marketing strategy
* Contribute to the overall growth of the company
* Review and manage content marketing strategy
* Determine KPIs for marketing department
* Keep the marketing budget in check
* Track KPIs on a regular basis and present reports
* Create and present the annual marketing plan and strategy from the ground up
* Use data and reports to make evidence-based decisions
* Stay up to date with the latest technology
* Stay up to date with the latest best practices
* Attend marketing conferences and educational program
* Design, plan and execute effective marketing campaigns

Skills and Qualifications:

* Proven experience developing marketing plans and campaigns
* Strong project management, multitasking, and decision-making skills
* Metrics-driven marketing mind with eye for creativity
* Experience with marketing automation and CRM tool
* 3-5 years experience in marketing
* Being customer-centric
* Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
* In-depth knowledge of big data analysis
* Regularly produce and present reports
* Excellent organisational and time management skills
* Good communication and interpersonal skills
* Excellent presentation skills
* MA in Marketing, Management or similar relevant field

For further assistance, please review my profile on LinkedIn and connect with me:
Search for "Conor Ryan" - To apply for this fantastic opportunity or for further information, please contact: Conor Ryan | DD: + 44| 207 845 7229 - conor.ryan@majorplayers.co.uk Please note all applications will be made in confidence. Feel free to call me directly.