Head of Credit Products

Job Title: Head of Credit Products
Contract Type: Permanent
Location: London
Salary: £65000 - £90000 per annum + Bonus + Benefits
Reference: 15628771
Job Published: February 14, 2018 00:00

Job Description


  • Achieve commercial targets set collaboratively with P&L owners
  • Establish and run a robust campaign management process and deliver campaigns on time, to budget, maintaining accurate and comprehensive campaign documentation and conducting post campaign performance reviews
  • Own product development and management, including pricing and proposition including researching, and evaluating the potential demand and commercial return for NPD
  • Work collaboratively with our internal Legal and Compliance teams to ensure all marketing materials and campaign activity complies with Conduct Risk, Responsible Lending and all other relevant legislation
  • Optimise customer journeys and conversion paths
  • Recommend and execute rollout campaign calendars, including continuous Test and Learn activities and own the management of all marketing materials required for acquisition and customer management activities
  • Stay abreast of competitors' practices and product offering to ensure the business remains competitive and to inform test and learn activities;
  • Manage relationships with credit bureaus and mail houses
  • Deliver customer management strategies like CLIP, and retention campaigns to maximise key KPIs
  • Marketing lead for credit capabilities development projects (e.g. sales via mobile app and direct to site) working closely with the Digital Delivery Team on UX/UI and delivery


  • Graduate calibre or equivalent
  • Proven track record with driving profitable revolving credit and/or instalment credit new account acquisition and portfolio growth
  • Knowledge of relevant regulatory and legislative environment
  • Experience working on credit products and in consumer and/or SME financial services industry
  • Experience working with agencies, such as mail houses and creative agencies
  • New product development, management and optimisation experience including pricing, product positioning, features and benefits
  • Acquisition / utilisation / retention campaign design and delivery experience including champion/challenger testing within the credit industry
  • Numerate, with ability to interpret data with a pragmatic and data-driven approach to problem solving and decision-making
  • Resourceful, results-driven and customer-focussed marketer
  • Ability to learn and grasp new ideas and concepts quickly