Head of Copywriting

Job Title: Head of Copywriting
Contract Type: Permanent
Location: South West London, London
Salary: £40000 - £45000 per annum
Reference: 15623454
Job Published: November 23, 2017 00:00

Job Description

A leading betting company is currently looking for a Copywriting Team Lead to work on a growing portfolio of brands to write engaging copy in different tones of voice for a gaming/betting audience.

Head of Copywriting Key Responsibilities

  • Lead a team of English & Belgian copywriters
  • Train and develop the current Copywriting team to ensure copy is of a high quality
  • Take the lead on writing engaging campaign emails, newsletters, landing pages, banners and press releases
  • A/B testing of copy and content
  • Analysing and reporting on results

Head of Copywriting Experience/Skills

  • Extensive experience working either in-house or agency in a Copywriting capacity
  • Management experience desirable
  • Experience working within the B2C environment essential (preferably in gaming/betting)
  • Knowledge of SEO and UX best practise