Head of Content and Innovation

Job Title: Head of Content and Innovation
Contract Type: Permanent
Location: London (Greater)
Salary: £48,480 - £60,484
Reference: 15624967
Job Published: December 22, 2017 00:00

Job Description


This position is based at 
70 Whitehall, London

About the job Job description

The Cabinet Office and No10 Communications teams form a single integrated team to support the Prime Minister, the Minister for the Cabinet Office, the Chancellor of the Duchy of Lancaster, and other Cabinet Office Ministers to achieve the communications objectives of the Government. 

The structure is designed to support better planning and co-ordination across Whitehall; provide clear roles and responsibilities for supporting senior Ministers; provide greater flexibility and wider opportunities for staff. 

Further information about No10 and Cabinet Office can be found at and 

Job description 

This a rare and exciting opportunity for a brilliant communications professional to lead the No10 and Cabinet Office digital content team. 

You will be a digital native and an outstanding storyteller, ready to deliver the highest quality communications from the heart of Government. 

You will lead your own team, nurturing a diverse range of talents to plan, produce and distribute amazing content, often within very short timescales. You will build strong relationships within No10 and the Cabinet Office, and across Whitehall - including with your digital peers - to deliver engaging and innovative digital campaigns and promote best practice. 

Supporting the Head of Digital for the Prime Minister’s Office and Cabinet Office Communications, you will be part of a highly motivated team that is always looking for ways to deliver more effective and efficient communications. 

For such a critical role we are keen to attract a wide range of applicants from outside and within the Civil Service. We are an equal opportunity employer and value diversity in our team. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. 

The job is based in Whitehall, London. There will be out of hours working. 

Key responsibilities: 

• Lead and manage the digital content team for No 10 and Cabinet Office in devising, producing and distributing content. 
• Take the lead on key PM and ministerial announcements, visits and events via No10 and Cabinet Office digital channels, with high levels of hands-on work required at times. 
• Develop and manage relations with press officers and special advisors to ensure digital content is an integral part of all media planning. 
• Help lead and support the digital communications community across government. 
• Work closely with colleagues at the Government Digital Service to implement user-led change. 
• Support and help develop content team members, ensuring they are fully equipped with the skills and technical abilities needed. 
• Deliver analysis on digital activity and produce actionable insight from digital performance data linked to the overall strategy. 
• Understand media relations and the role of digital channels in managing news announcements. 
• Be an expert on social media channels and think creatively about where digital is going next. 
• Be the Cabinet Office lead for the government’s GOV.UK website, editing content and advising policy teams on best practice for GOV.UK publishing. 
• Be a part of the Prime Minister’s Office and Cabinet Office digital communications out of hours on-call support. 
• Lead the cross-government working group on crisis communications and contingency planning. 

Essential skills and experience: 

• Deep knowledge of the role played by social media and digital platforms in delivering effective communications. 
• Proven experience in leadership and management, setting strategic communication objectives including for digital channels. 
• Excellent written and verbal communication skills. 
• Ability to think on your feet and deliver to tight deadlines. 
• Track record of designing and implementing creative social media solutions – including digital marketing and low/no cost campaigning. 
• Good political understanding and understanding of what makes news. 
• Previous content management experience, ideally in a related area. 
• Strong analytical skills and the ability to interpret and learn from digital performance data. 

Desirable skills and experience: 

• Content creation including video and photo editing, and graphic design. 
• Evidence of user-needs driven GOV.UK content management skills. 
• Crisis management skills. 

Personal qualities: 

As well as having political knowledge, the person most suited to this role will have: 

• Enthusiasm and a team-player attitude. 
• Highly developed skills in persuasion, influencing and negotiation. 
• Confidence to present in formal and informal settings. 
• Ability to respond quickly, flexibly and imaginatively to events, and prioritise under pressure.


We'll assess you against these competencies during the selection process:

  • Delivering at pace
  • Making effective decisions
  • Seeing the big picture
  • Collaborating and partnering

Civil Service Competency Framework

Benefits Pensions

Civil Service pension schemes may be available for successful candidates.

Things you need to know Security

Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check.

Selection process details

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

Open to UK, Commonwealth and European Economic Area (EEA) and certain non EEA nationals. Further information on whether you are able to apply is available here.


Candidates in their probationary period are eligible to apply for vacancies within this department.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.

The Civil Service embraces diversity and promotes equality of opportunity. There is a guaranteed interview scheme (GIS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information Contact point for applicants

For further information please contact: Rebecca Threlfall, Head of Operations, at or 0207 276 2002

Sift/interview dates and location

Expected week commencing 22 January 2018

Further information