Head of Acquisition - PPC, SEO, Display and Affiliates

Job Title: Head of Acquisition - PPC, SEO, Display and Affiliates
Contract Type: Permanent
Location: London
Salary: £50000 - £65000 per annum
Reference: 15628877
Job Published: February 15, 2018 00:00

Job Description

A highly recognisable brand within banking is looking for an inspiring individual that has a deep understanding of Search (PPC and SEO) as well as Affiliates.

You will be managing a team of 3, so you won't need to be too hands on but you will have a strong technical understanding to provide clear direction.


  • Help to create and implement the marketing digital acquisition strategy
  • Through the use of data, identify and develop a search and affiliates strategies.
  • Adopt a lateral approach to acquisition by working across product / channel / audience to identify the most cost efficient ways to deploy budget
  • Oversee, and be ultimately responsible for the delivery of all digital activity across PPC, SEO and Affiliates
  • Work closely with our media agency and insight teams to continually optimise channel performance and drive down CPAs
  • Monitor and optimise budget spend, KPIs and ROI
  • Identify new routes to market through a detailed test plan to broaden digital channel usage
  • Work with in-house editorial team to deliver on-site content that fully supports our SEO strategy
  • Work closely with the other digital teams to design and implement quarterly marketing plans which utilise a full-funnel digital marketing approach to acquisition
  • Lead the search and affiliates team to deliver a high performing and motivated team


  • Either agency, or client-side background.
  • Digital Marketing experience across: Search (PPC & SEO), affiliates and display
  • Previously line management experience.
  • Highly numerical and data focused
  • B2B experience preferred
  • Good interpersonal skills as the team is very friendly