Start-up (App) Automotive Social Platform, London, up to £35K
A well-funded and hyper growth start up App, founded by some very famous motorheads with the mission to connect enthusiasts from all over the world. Whether you have an interest in F1, Nascar or the classics, or maybe even just daily drivers, this platform covers everything that has an engine and wheels.
After a great round of series A investment, they have made some huge hires at board level, including a brand new Chief Marketing Officer who comes with a wealth of experience in content, social platforms and media publishing. Following an MOT, he has pinpointed the one area that needs the most focus and it's simply growth and scalability. This is where you, a creative growth hacking expert, comes in.
So, what does the Growth Marketing Manager role entail? The objective is simple "Transform the sale of the app audience reach by using tried and tested acquisition and retention marketing tactics". You'll fundamentally need to have a data led approach to everything you do to really help drive download's and the retention rate.
Managing universal app campaigns and ASO programmes will be second nature to you but here's where it gets creative. There is an additional layer to this role that is all about going beyond the norm of just a Marketing Manager, which is connected with App & brand partnerships, in-app marketing, push messaging, guerrilla marketing and the use of social media influencers. Your foundations will be in the realm of digital marketing and growth, but you will have ideas beyond this and fortunately, this platform has the finances, endorsements and support to let you tear up the rule book and truly be the driving force behind this years most talked about App.
To summarise, the growth manager/marketer will know how to deploy the best marketing tactics across a variety of digital channels to grow audiences and interact with communities across the globe.
So, if you're a Marketing Manager with a deep connection to cars or the automotive industry, this is the role for you.
These roles don't come around often so get in contact right away to hear more!
Daniel@ultimateasset.com / 07753 448 499