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Group Marketing Manager

Posted 12 days ago by Better Placed Recruitment
Location London Job Type
Salary £51000 - £80000 per annum + benefits and bonus Sector B2B 

Group Marketing Manager - Building Products

Temp to perm

£55k - £80k depending on career level/relevant skills

London based with international travel

My client's business is on a journey of positive transformation in which their goal is to form a world-leading brand in the building products/building materials space.

Due to significant investment in marketing, the business has set up a global centre of excellence in London, to bring to market their value propositions within roofing materials and construction.

As part of this journey of expansion, they are looking to recruit a Group Marketing Manager, reporting into the Group Marketing Director, and playing a vital role in building a B2B product and marketing organisation to position the brand as the market leader, admired by customers globally.

About the role:

This is a high-visibility role, with the core purpose of positioning the brand as the first choice in roofing excellence.

-You will be supporting a marketing function driven by value propositions and "systems solutions", moving the business away from a transactional and purely sales-led approach.

-Creating and inspiring a customer-centric mind-set through the organisation.

-Understanding the needs of various European markets in a truly international setting.

-Enabling high performance teamwork with all internal and external partners.

-Capturing B2B customer insights, behaviours, attitudes and touch-points throughout the customer journey.

-Value proposition development, helping to provide clarity of positioning, differentiation of systems and quality of messaging.

-Initiative development, design, launch and planning, working in collaboration with regions and countries to understand local needs.

-Marketing campaign design and implementation across relevant categories and international regions. Working with relevant agencies to develop marketing campaigns to support brands and initiatives.

-Annual marketing planning process, leading the marketing strategy development for each roofing category, in collaboration with international offices.

-Marketing budget management for appropriate initiatives.

-Tracking and demonstrating ROI on marketing initiatives and applying this to relevant category and brands.

The ideal candidate:

-You will be someone who thrives in a dynamic, exciting and transformational environment.

-5+ years' experience (ideally B2B focused), including European experience.

-Demonstrates strong leadership, partnering, collaboration and entrepreneurial skills.

-Excellent, proven presentation skills - written, verbal and audience.

-Flexible to travel to Europe on a regular basis (monthly approximately).

-Building materials experience or industry related experience is strongly preferred.

-Entrepreneurial spirit, with the drive and determination to realise business success.

-Inquisitive personality with the ability to work in fast-paced teams.

 

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