Group Marketing Manager

Job Title: Group Marketing Manager
Contract Type: Permanent
Location: West Yorkshire
Salary: £35000.00 - £45000.00 per annum + Pension, H'care, Gym, Free Parking
Start Date: ASAP
Reference: MZ2409_1551440374
Contact Name: Miles Zerny
Contact Email:
Job Published: March 01, 2019 11:39

Job Description

MET are delighted to be recruiting for this new client of ours. Due to ambitious growth plans they are now looking to bring their marketing activities in house with this key appointment. They are looking to recruit a Group Marketing Manager role to manage the marketing activity for the businesses in the Group.

The Role:

§Ensure the marketing plan is created in line with the requirements of the business, and the group, and delivered on budget.

§Manage agency relationships from creative briefing through to production, ensuring campaigns are delivered on time and within each project budget.

§Work collaboratively as part of the management team ensuring all marketing activity is aligned to meet business needs.

§Ensure all marketing activity encompasses the individual identity of the business and also the group dynamic along fixed brand guidelines.

§Develop and implement an annual marketing plan in conjunction with sales and individual businesses. This should detail the years activity to meet agreed company objectives.
§Implement regular tracking and reporting of activities and spend.
§Conduct market research in order to identify market requirements for current and future products.
§Creation and management of the Company's brand guidelines and ensuring adherence throughout the business.
§Proactively manage and develop the corporate websites, defining overall web strategy and then co-ordinating implementation engaging external partners as needed.
§Content creation and management including Blogs, newsletters, PowerPoint presentations and videos.
§Proactively manage all marketing communications activities in both printed media and electronically produced multi-format literature in liaison with design agencies, maintain stock levels and manage all orders.
§Coordinate social media activity using appropriate platforms for each company.
§Ensure a coordinated approach to branding and marketing, showcasing each company as part of the group.
§Undertake preparation, development and delivery of all marketing activity for events including Trade Shows, Exhibitions, Product launches etc.
§Coordinate PR for the group - Local / National press / digital / trade etc
§Monitor and analyse digital marketing activity / results, looking at click through rates, bounce rates etc and using appropriate analysis tools.
§Produce quarterly reports to present at the Board detailing activity and outcome from marketing activity in each company.
§Ensuring all companies are compliant with GDPR requirements relating to marketing activity.

The Person:

·Knowledge and track record of using all marketing communications platforms
·Experience in developing, maintaining and delivering on marketing strategy
·Experience managing marking campaigns across multiple channels.
·Budget management
·Team management and development experience.
·Strong commercial awareness
·Ability to drive through change and engage with senior management on the marketing agenda

This Group Marketing Manager job is commutable from Bradford, Huddersfield, Leeds, Halifax and surrounding areas.

MET Marketing is acting as an employment agency in relation to this Marketing Manager job.

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