Group CRM Manager – Leading Sports and Leisure Brand

Job Title: Group CRM Manager – Leading Sports and Leisure Brand
Contract Type: Permanent
Location: South West London
Salary: £55,000 + bonus + benefits + car allowance
Reference: 15628522
Job Published: February 09, 2018 00:00

Job Description

Group CRM Manager – Leading Sports and Leisure Brand

South West London

£55,000 + bonus + benefits + car allowance

This is a rare opportunity to take ownership of CRM for a well renowned sport and leisure brand. In this role you will define and execute the CRM strategy, and build a team up from scratch.

The company and role:

Well renowned in sport, entertainment, and leisure this brand run some of the largest sporting events across the UK.

The CRM Manager will create and execute strategic plans to drive customer acquisition and retention. A key focus for this role will be email marketing strategy and overseeing delivery of campaigns for local, regional and national level communications.


  • Planning and delivering CRM strategies across the company to drive customer acquisition, retention and frequency performance.
  • Creating effective acquisition campaigns
  • Create a strategic approach and oversee delivery of retention campaigns, driving loyalty, repeat business and frequency of purchase.
  • Develop campaigns, and lead and direct support team through execution. This may include management of creative, campaign brief, segmentation and data approach, overseeing the production process, overseeing execution and reporting back results.
  • Overseeing the CRM platform and architecture ensuring it works seamlessly across the business
  • Customer Journey Mapping


  • Background in managing CRM strategy on a national scale
  • Demonstrable experience in driving customer acquisition and retention
  • Customer Journey Mapping
  • Insight led skillset to analyse performance against KPIs