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Events Marketing Executive

Job Title: Events Marketing Executive
Contract Type: Permanent
Location: London
Industry:
Salary: £24000 - £30000 per annum
Start Date: ASAP
Reference: PR/026296_1618005047
Contact Name: Naomi Price
Contact Email: admin@superadmin.pfj
Job Published: April 09, 2021 22:50

Job Description

An exciting opportunity has a risen for an experienced Marketing Executive to join a growing events team, to help produce the annual schedule of events.

This role will include but not be limited to:
*Researching outside marketing brief to find best channels to market
*To look at new marketing channels such as Social Media
*Writing copy for premail, mainmail, re-mail stages of campaigns. (DM, fax, email)
*Make targeted internal data selections for premail, mainmail and remail stages of campaign utilising all data available in house
*Sourcing new and relevant data where necessary
*Contacting all potential marketing partners to set up contra deals - trade associations, newsletters, magazines, websites etc
*Building relationships with long term media partners and enhance existing agreements
*To work with sponsors in order to promote conferences wherever possible
*Maintaining contact with suppliers and monitor work in progress (printers, mail house, couriers)
*Managing print runs from ISDN through to delivery
*Managing mailings from delivery through to land dates
*Writing and send press releases for each campaign to ensure maximum PR coverage.
*Send e-mail campaigns through in house email system
*Send fax campaigns using external fax server
*Monitor the response of marketing activity
*Devise unique reference links (URLs) for each section of the campaign to track web coverage.
*Provide handover to telemarketing department
*Ensure relevant cross marketing is provided for each conference in your sector
*Post campaign analysis to monitor success of each aspect of campaign

Candidates applying for this role will come from a similar marketing position, having worked within the conference marketing sector.
You will be a good negotiator, project management experience as well as experience of CRM databases, copywriting and photoshop as well as understanding data segmentation.

This is a busy, deadline focused role that requires someone to be highly organised, proactive and able to multi-task.