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Senior Marketing Executive - Email

Job Title: Senior Marketing Executive - Email
Contract Type: Permanent
Location: Greater Manchester
Industry:
Salary: £25k - 35k per year
Reference: 200002
Contact Name: Beth Price
Contact Email: beth@forwardrole.com
Job Published: February 10, 2021 16:41

Job Description

Fantastic role for a Senior Marketing Executive with solid Email Marketing experience to move into a great email/CRM focussed role. THis is a well established, unique fashion/retail brand with a personality based in Manchester.

They are looking for a great Senior Marketing Exec - Email to join the team, someone who is that perfect mix of creative and data. You will report to the Marketing Manager and be responsible for their automation/CRM campaigns.

About the role:

  • Responsible for the delivery and improvement of the current email marketing strategy in line with overall brand and digital strategy.
  • Explore and implement email marketing strategies including push notifications and SMS.
  • Manage the campaign and content schedule, you will write engaging, on brand content.
  • Manage the AB test plan, running regular tests to improve performance.
  • Building, maintaining, and refining automation campaigns (welcome, abandon basket etc).
  • Constructing email templates using dynamic content for segmentation.
  • Weekly reporting on email campaign results, presenting findings to the marketing team and suggesting improvements.
  • Management and optimisation of the VIP loyalty scheme currently in place.

About you:

  • Experience within a Marketing Exec, Email or CRM executive role, 2 years plus.
  • Experience writing content and managing email campaigns end to end.
  • Ideally previous fashion/beauty/retail experience
  • Creative and strong analytical, datal skills.
  • Experience with Microsoft Excel and Google Analytics

If this if of interested please appply today, alternatively please get in contact with Beth Price on beth@forwardrole.com or 07732 689608.

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