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Email Marketing Executive

Job Title: Email Marketing Executive
Contract Type: Permanent
Location: Greater Manchester
Industry:
Salary: £21k - 25k per year
Reference: 1301000
Contact Name: Beth Price
Contact Email: beth@forwardrole.com
Job Published: January 27, 2021 12:00

Job Description

Great role for an experienced and passionate Email Marketing Executive to join a very well-known and highly respected retail brand, based in Manchester.

You will work across 2 brands being responsible for the automated and lifecycle emails for both.

The role is full-time/permanent, with initial working from home and then working back in the office when we are all able to.

About the role:

Reporting into the Campaign Manager you will;

  • Manage and brief all B2C marketing emails with a focus on business objectives and KPIs
  • Ensure that the email strategy is in line with the e-Commerce growth strategy and KPIs
  • Ensure all emails are on-brand and of a high standard.
  • Work with the developers and the Campaign Manager to build successful automated and lifecycle email campaigns
  • Write copy that is on-brand and meets commercial objectives
  • Work with international team, as well as the UK Marketing and Social Media teams to ensure offline and social media campaigns are supported with CRM activity when possible
  • Work with the CRO team to create personalised on-site content for the email marketing channel in order to maximise conversion
  • Constant analysis, using data to improve email marketing strategy, and weekly reporting
  • Research and report on competitor email marketing activity

About you:

  • Solid background in CRM/Email marketing
  • Ecommerce experience
  • Strong analytical skills and ability to use data to gain insights
  • Strong copywriting skills, with the ability to change tone of voice and stay on brand.
  • Good communication skills, and highly organised.
  • Must be flexible, positive, logical and creative

 

Keen to hear more? Apply today, or get in touch with Beth Price on beth@forwardrole.com or 07732 689608.

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