Our client is looking for an Email Campaign executive to work in the Digital Marketing & Production team. The team is the link between our clients engaging and informative content and their readership. Working alongside the Digital Manager, the Email Campaign Executive this is a key member of the team delivering their clients’ digital marketing campaigns. They have a variety of digital products that need creating, mailing and analysing so every day you will develop your creativity, organisational skills and analytical abilities.
Responsibilities include responsive HTML email template creation, adding creative assets to client email templates, managing content on their brand websites, such as editorial content and marketing copy, as well as building online forms and workflows that complement each email campaign. In addition, you’ll upload data, analyse statistics for all online campaigns and KPIs, and A/B test email campaigns to continually improve the email performance.
You will be working across their 11 brands so the workload is varied and demanding but most of all exciting. You will be working with a successful mix of creative and commercial entrepreneurial colleagues who are passionate about our brands and moving the business forward. With digital expansion at the heart of their plans the right candidate can look forward to joining their successful and friendly team and furthering their career.
The ideal candidate will be able to demonstrate proven experience in HTML, CSS, Photoshop, Dreamweaver and Excel and must be skilled in email service providers such as Adestra, Mailchimp or Bronto. They’re keen to see candidates with a passion for digital marketing and all things digital, as well as a desire to work as part of a strong and busy team so excellent communication skills are a must. Knowledge of marketing automation is desirable. They will take ownership of the email database and data processes, working with the marketing team to define data and selection requirements then integrate personalisation and dynamic content to campaigns.