Director of Public Affairs
The Director of Public Affairs is a newly created role, aimed at further increasing awareness, understanding and recognition of PBE’s work, and strengthening its reputation with key stakeholders. The role is responsible for leading Communications to develop a high impact Public Affairs presence.
The Director of Public Affairs will also:
- Track and monitor relevant Government policy developments
- Assess their ramifications for PBE’s communications strategy
- Hard bake these changes into the strategy, and leverage PBE’s reports and advocacy as appropriate to raise PBE’s profile
The Director of Public Affairs will work closely with the Chief Executive and the Senior Management team, to develop the reputational progress made recently and to improve the organisation’s profile and reputation further, as PBE embarks on an exciting period of growth.
- Manage overall organisational Stakeholder Relations engagement strategy.
- Partner and support Senior Management Team to execute agreed strategy with specific stakeholder communities for which they are individually responsible.
- Guide/ oversee the relationships with key stakeholders in Government departments, and strengthen these relationships through planned engagement programmes.
- Lead the relationships with key contacts in the national, finance, social, educational and charity media.
- Consider how external stakeholders might be brought closer to our week, e.g. by forming an advisory group for Public Affairs.
- Further develop the PBE corporate narrative, as the foundation for all Public Affairs materials and activities.
- Create and develop communications support materials to enable PBE staff, Trustees and Advisors, and Charity partners to promote our work and approach.
- Oversee the creation and development of Position/Though Leadership papers on topics where PBE wants to lead the thinking on, and engage people in, relevant public debates.
- Oversee and direct Policy team to conceive, develop and implement campaigns to influence policy decisions and progress thinking on how best to address the wellbeing needs in our four strategic pillars of education, employment, mental health and complex needs.
- Oversee and direct Research, and create relevant specific content for presentations, speeches, position papers and other materials which focus more closely on specific elements of the PBE corporate narrative.
- Monitor and co-ordinate the collection and analysis of Government policy changes to inform our current operations and shape our future priorities.
- Monitor effectiveness of all stakeholder relation and communications channels.
- Oversee and help develop proactive media relations programme, and build capability to enable PBE to respond to relevant sector issues and debates.
- Grow and strengthen PBE’s social media presence in channels most relevant to our key stakeholder communities.
- Identify and, if appropriate, create/co-create relevant thought leadership events, where PBE can increase awareness, understanding and admiration among key stakeholder communities.
Key Selection Criteria
- Career public affairs/corporate communications professional, with senior-level leadership experience
- Track record of leading and influencing debates on high-profile social and/or economic issues.
- Evidence of successful Government stakeholder relations work, for example working in Westminster or in a policy/research environment related to wellbeing issues.
- Ability to build relationships with, and to relate to the needs of, stakeholders from a diverse range of backgrounds.
- Confidence to challenge the status quo where appropriate, and to make sustainable improvements.
- Comfortable being responsible for both the strategic development and the operational execution of public affairs activities.
- Desire to make positive change to society with a specific focus on improving wellbeing.
- Close identification with PBE’s Mission, Values and approach
- Ability to work in a small dynamic team with a fast moving agenda.
Reporting Lines and Resources
The Director of Public Affairs will report to the CEO
This role commands a salary of ca. £55-65K pa. and contribution to pension
This Search is being conducted by Fidelio Partners, Board Development and Executive Search consultancy. To apply please send your CV and covering letter to Emily Baker at Fidelio Partners at firstname.lastname@example.org or call 0207 759 2200 for more information.