Director of Marketing and Student Recruitment

Job Title: Director of Marketing and Student Recruitment
Contract Type: Permanent
Location: Lancaster
Salary: Competitive
Job Published: September 29, 2017 17:42

Job Description

Celebrating its 10th anniversary this year, the University of Cumbria is one of the UK’s newest universities; but has a long tradition for educating professionals dating back over 150 years. The university is one of the largest providers of teacher education in the UK, is a major provider of healthcare studies, has the largest outdoor studies department in Europe. During the 10 years the university has developed an Institute of Education, Institute of the Arts, a business school, a graduate school and seven research centres to its expanding portfolio. Specialising in employer-focused education the university delivers significant impact and currently contributes c£120 million to the regional and over £230 million to the national economies. The university provides education to over 9,000 students across five campuses in North West England and London, is the only a university with a campus within a national park and with campuses in two UNESCO World Heritage sites.

The new Director will be joining at a pivotal time – with a relatively new Vice Chancellor and a new corporate strategy, you will play a significant role in determining the future success of the University. You will be responsible for delivering a new marketing and student recruitment strategy designed to deliver growth through improved student recruitment, the development of a new and innovative brand & student proposition and all supporting marketing collateral. Reporting to the Chief Operating Officer you will have operational responsibility for a team of highly-regarded marketing professionals providing innovative, flexible and the most up to date marketing & communications solutions to a highly complex organisation and range of internal & external partners.

Educated to degree level or equivalent, and possessing a relevant professional qualification you will have significant senior management experience of leading equivalent marketing services to large and complex organisations. Not necessarily from a higher education background you will however have a passion and empathy for the university sector and relevant student and employer markets. A flexible and inspirational manager you will have highly developed interpersonal skills, an ability to form effective partnerships across a diverse stakeholder group, proven change management skills and a track record of delivering against challenging KPIs. You will have developed new brands, implemented effective CRM and applied the latest marketing techniques with highly successful results.

To find out more about this exceptional opportunity contact our recruitment consultant Alan Walter, Dixon Walter Ltd on 0191 500 5500, or click Apply Now below to email your CV and covering letter to him, or visit

Closing date for applications is Friday 3rd November

Final interviews will take place the week commencing 27th November