- Set long-range brand strategies, target audience, franchise positioning and franchise key performance indicators
- Partner with Development to create the multi-year business plan, product strategy and positioning cascade that aligns with long-range brand strategy
- Drive consumer, market and competitive landscape analysis and business insight to provide direction on product, launch and live service market opportunities.
- Work with the Development team to build strategic plans and capabilities for player acquisition and engagement, and help execute against the plans and tactics
- Provide player, product and competitive expertise for Development, Marketing and Publishing teams
- Work with go-to-market teams to ensure global marketing campaign is on brand and on strategy
- Deliver a consistent voice of the player from concept through to final production and live service execution
- Regularly partner, present and report to development leadership and stakeholders on marketing strategies, plans, insights and findings