Connecting...

Director Global Brand Manager

Job Title: Director Global Brand Manager
Contract Type: Permanent
Location: Guildford, Surrey / Stockholm
Industry:
Salary: £85000 - £95000 per annum
Reference: 15623317
Job Published: November 21, 2017 00:00

Job Description

Key Responsibilities:-

  • Set long-range brand strategies, target audience, franchise positioning and franchise key performance indicators
  • Partner with Development to create the multi-year business plan, product strategy and positioning cascade that aligns with long-range brand strategy
  • Drive consumer, market and competitive landscape analysis and business insight to provide direction on product, launch and live service market opportunities.
  • Work with the Development team to build strategic plans and capabilities for player acquisition and engagement, and help execute against the plans and tactics
  • Provide player, product and competitive expertise for Development, Marketing and Publishing teams
  • Work with go-to-market teams to ensure global marketing campaign is on brand and on strategy
  • Deliver a consistent voice of the player from concept through to final production and live service execution
  • Regularly partner, present and report to development leadership and stakeholders on marketing strategies, plans, insights and findings

Get similar jobs like these by email

By submitting your details you agree to our T&C's