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Director Global Brand Manager

Job Title: Director Global Brand Manager
Contract Type: Permanent
Location: Guildford, Surrey / Stockholm
Industry:
Salary: £85000 - £95000 per annum
Reference: 15623317
Job Published: November 21, 2017 00:00

Job Description

Key Responsibilities:-

  • Set long-range brand strategies, target audience, franchise positioning and franchise key performance indicators
  • Partner with Development to create the multi-year business plan, product strategy and positioning cascade that aligns with long-range brand strategy
  • Drive consumer, market and competitive landscape analysis and business insight to provide direction on product, launch and live service market opportunities.
  • Work with the Development team to build strategic plans and capabilities for player acquisition and engagement, and help execute against the plans and tactics
  • Provide player, product and competitive expertise for Development, Marketing and Publishing teams
  • Work with go-to-market teams to ensure global marketing campaign is on brand and on strategy
  • Deliver a consistent voice of the player from concept through to final production and live service execution
  • Regularly partner, present and report to development leadership and stakeholders on marketing strategies, plans, insights and findings