Direct Marketing Specialist

Job Title: Direct Marketing Specialist
Contract Type: Permanent
Location: Maidenhead Office (Star House)
Salary: Competitive
Reference: 15626430
Job Published: January 19, 2018 00:00

Job Description

As a Direct Response Specialist at Three you will manage a combination of the delivery of paid media and Off-Page SEO to deliver traffic into channels. To this end you will have great digital marketing skills, and an ability to create and realise solutions through analysis and strategic planning.The Direct Response team deliver convertible traffic into Online, Retail and the Call Centre to help deliver Three’s brand promise and hit commercial targets set against a media budget. This is an intrinsic position within the Customer channel with a primary responsibility of delivering best-in-class Direct Response and Off-Page SEO execution. If you have a history within digital marketing – be that in SEO, PPC, Programmatic – and are analytical, understand customers, shopping behaviour, and are ready to take things up a gear, click to apply.A bit about us:We exist to make mobile better for everyone. Ever since we were created in 2003, we've been challenging and changing the way the industry works by putting customers first and tackling the issues that frustrate and annoy them. We were the first mobile network to take the fear out of using data with our All You Can Eat plans. We were the first to abolish eye-watering roaming charges for people travelling abroad and we were the first network to give our customers 4G at no extra cost. We knocked out sky high prices for calling 0800 numbers before anyone else.We’re able to do this thanks to our amazing people who share our passion and belief in making things right.

Job Context

This role sits within the DR Team within Marketing Operations within the wider Customer function.This will be a specialist role within its function.The Role Focuses on:

  • Execution of all direct response activity through the relevant channels in a consistent and efficient manner, eliciting a response from the Customer
  • Managing, testing and optimising campaigns that exist within a pay per click marketing campaign

Roles & Responsibilities

Responsibilities Research Supports others by performing prescribed research activities using existing procedures.

Solutions Analysis Identifies and evaluates complex expertise-led solutions against a range of criteria to find the ones that best meet business needs.

Training development and delivery Helps to develop training courses by gathering and assembling standard data and/or preparing materials using established procedures, formats and templates.

Needs Assessment Uncovers emerging issues and/or needs and identifies potential causes, related issues, key stakeholders and barriers. 

Improvement / Innovation Initiates, formulates and implements new business practices for own discipline, while managing the development and/or delivery of a significant element of the organization's change management program. 

External Communications Executes a communications plan by working within established communication systems and procedures. 

Internal Communications Manages the development and/or operation of aspects of the internal communications system with guidance.

Document Preparation Writes and edits materials for a variety of target populations, tailoring the tone and content to match the needs and expectations of each audience.

Client & Customer Management (Internal) Manage relationships with key internal customers and act as their business partner, while typically using support teams to ensure client satisfaction.

Technical SkillsWriting skills Uses clear and effective writing skills without supervision and provides technical guidance when required on expressing ideas, requesting actions and formulating plans or policies.

Presentation skills Uses comprehensive knowledge and skills to communicate with other people independently while providing guidance and training to others on speaking in a clear, concise and compelling manner.

Managing Change Works without supervision and provides technical guidance when required on maintaining high performance while applying a change mindset to the planning, execution and monitoring of business activities during times of change.

Commercial Acumen Applies understanding of the business environment and objectives to develop solutions without supervision, while also providing technical assistance when necessary.

Brand Management and Development Works under supervision at an elementary level to maximize a brand's impact and market value by managing and developing all aspects of the brand.

Assessment Works without supervision and provides technical guidance when required on analyzing data from multiple sources to draw appropriate conclusions and make suitable recommendations.

Policy and procedures Works with guidance (but not constant supervision) to develop, monitor, interpret and understand policies and procedures, while making sure they match organizational strategies and objectives. 

Action Planning Uses comprehensive knowledge and skills to work independently while providing guidance and training to others on developing appropriate plans or performing necessary actions based on recommendations and requirements. 

Planning and Organizing Uses comprehensive knowledge and skills to work independently while providing guidance and training to others on planning, organizing, prioritizing and overseeing activities to efficiently meet business objectives.

Verbal Communication Applies comprehensive knowledge to act independently while providing guidance and training to others on using clear and effective verbal communications skills to express ideas, request actions and formulate plans or policies.

Skills, Experience & Qualifications

Education High School / FE College (A Levels) 

ExperienceGeneral Experience Experience enables job holder to deal with the majority of situations and to advise others.