This is an incredible opportunity to be part of an innovative and creative team within a market-leading, growing and successful organisation! As our resident Digital / Social Marketing Executive, you will focus on all aspects of digital marketing and play an instrumental part in maximising our ability to deliver new lottery members online for the benefit of our numerous hospice partners and hospice care across Great Britain.
Digital / Social Marketing Executive – Facebook Ads / Engagement – Fundraising for Hospice Charities
Felsted, Essex (own transport is essential)
£25,000 – £30,000 per annum
Plus Excellent Benefits.
Hours per week: 37.5 hours per week (Flexible approach to working hours required)
Who we are:
We are the country’s leading lottery for hospices and has raised over £30 million for the cause to date. We were proud to be named The Lotteries Council’s ‘Lottery Operator of the Year 2018’ and were shortlisted within the ‘Most Committed Company to the Sector’ category of the Institute of Fundraising Awards in 2020.
We live by our values and look for candidates who share the same: Supportive. Fair. Professional. Ambitious
The Digital / Social Marketing Executive Role:
You will champion digital engagement for the organisation and ensure effective strategy, delivery and evaluation of all online activities alongside the wider Marketing Team. This will include producing highly engaging content effectively targeted to the best performing audiences and responsibility for maintaining and developing the company's social media opportunities. Internal communications, SEO/PPC, email and wider digital marketing activities that serve to extend the reach of our product and brand online will also form a fundamental part of this key role.
+ Degree level or professional qualification in Digital Marketing OR demonstrable equivalent experience in an appropriate environment/role
+ Recent relevant experience within a marketing team
+ Confident in all areas of digital and social media marketing
+ Solid and demonstrable experience of using Facebook Business Manager and Ads Manager
+ Use of Google Analytics, Google AdWords and other relevant sites
+ Development and implementation of SEO and PPC strategies
+ Ability to use data to create reports and improve future activity
+ Experience of developing and executing effective email marketing campaigns and surveys
+ Excellent writing skills and the ability to create content that is both engaging and exciting
+ Basic knowledge and understanding of the importance of brand management and adhering to brand guidelines
+ Creative with a flair for design
+ Good analytical, organisational and planning skills with the ability to work on own initiative, prioritise and meet challenging deadlines
+ Ability to evaluate and review campaigns and SEO to ensure the correct mediums are being used and campaigns are effective
+ High level of IT skills including Microsoft Office packages
+ Strong verbal communication and negotiation skills
+ A knowledge and understanding of the Hospice movement would also be desirable.
Also desirable (but not essential) would be experience of:
+ Video editing (specifically for use on social media
+ Using InDesign and Photoshop software
+ Maintaining web site and using software such as WordPress
We offer fantastic benefits in return for joining us as our Digital Marketing & Social Media Executive, including:
+ 25 days annual leave plus bank holidays
+ Health cash plan
+ Competitive pension
+ Flexible working opportunities
We are an Equal Opportunities Employer.
Interested? Apply here for a fast-track path to our Head of Marketing
Your Experience / Background / Previous Roles May Include:
Charity Marketing, Paid Social Marketing, Online Marketing Executive, Digital Marketing Officer, Social Media Marketing Executive, Not for Profit, Fundraising Marketing, Gaming Marketing, Lottery Marketing.
If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.