Digital PR & Outreach Manager

Job Title: Digital PR & Outreach Manager
Contract Type: Permanent
Location: Liverpool
Salary: £30k - 40k per year
Reference: 45804
Contact Name: Becky Smith
Contact Email:
Job Published: February 26, 2020 17:12

Job Description

Digital PR & Outreach Manager, Digital Agency, Liverpool City Centre, £30- £40k

Forward Role are working exclusively with an award winning digital agency in Liverpool who are looking for a Digital PR Manager to join their fantastic agency team during a period of growth to work on a mix of clients predominantly across fashion, retail and legal.

They are looking for someone who can confidently use industry leading platforms and tools to drive links, coverage and engagement required for client campaigns. This Digital PR Manager role offers the chance to work for a friendly, innovative agency, with a fully integrated approach meaning teams work very closely together. As an agency, they fully support their staff to achieve their potential and there are plenty of avenues for progression.

As part of this role, you’ll have responsibility for implementing outreach/ digital PR strategies across a varied client base and will be accountable for the performance of these campaigns.


  • Leading digital PR campaign delivery on key accounts across a range of sectors
  • Handling client strategy from a link acquisition/ link building purpose.
  • Working closely with the SEO team to ensure campaign success
  • Mentoring junior team members to develop their skills and expertise
  • Leading pitching strategy and buy in on campaigns across national, regional, consumer and trade media
  • Handling budgets and resources for Digital PR activity
  • Maintaining an excellent understanding of clients’ target media and where the opportunities for link building exist
  • Producing high quality digital PR collateral


  • ·         Previous experience of working in a PR & Outreach role is necessary, as is a proven track record of generating digital coverage and links (both consumer and trade media)
  • ·         A strong network of journalist contacts/relationships
  • ·         Prior experience in influencer marketing
  • ·         A good understanding of SEO and its ties to PR/Comms
  • ·         The ability to write press releases

The agency offers a great environment to work, with a flat structure, relaxed feel and numerous socials! Having experienced recent growth with new client wins they now require a talented Digital PR & Outreach Manager who can help aid this growth further and facilitate their development plans. 

Digital PR & Outreach Manager, Digital Agency, Liverpool City Centre, £30- 40k

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.