Digital Optimisation Manager

Job Title: Digital Optimisation Manager
Contract Type: Permanent
Location: Manchester
Salary: £30k - 35k per year
Reference: 48705
Contact Name: Rachel Wheeler
Contact Email:
Job Published: January 26, 2021 17:07

Job Description

A fantastic opportunity has arisen to join a digital first business as their first Digital Optimisation Manager.

You will have tonnes of autonomy, manage a team of 2 and be responsible fr the digital roadmap as you drive digital transformation.


  • Shape the Digital Optimisation roadmap and drive digital transformation; based on data driven insights, sound testing strategy, MI and user journey analytics
  • Lead the optimisation and web feature development roadmap to ultimately improve conversion across the customer conversion funnel, bearing in mind target customer personas and communication strategy
  • Lead the adoption of agile AB & MVT testing principles across Digital team to improve the onsite customer journey and experience; ultimately increasing website funnel conversion
  • Product owner for all Website and App commerce platforms, driving innovation through feature adoption and optimisation roadmaps
  • Product owner for all associated onsite / in App technology platforms that supports the purchase path to conversion, across customer reviews, customer journey monitoring, content personalisation and trading zones
  • Lead all optimisation and development roadmaps and development priorities
  • Work alongside Digital Designers and Web Developers to create UX Briefs and wireframes for customer journey improvements aligned to trading and marketing objectives
  • Plan and manage the delivery of all web development sprints and adhoc developments across internal and external development teams inline with features and Optimisation roadmaps
  • Project manage the scoping and delivery of new web feature and platform projects
  • Use trading, behavioural and customer journey insights provided by Digital Analyst in weekly trading meetings to proactively identify and deliver website optimisation and conversion opportunities
  • Ensure optimisation roadmaps are aligned to deliver reactive trade opportunities

About you:


  • Demonstrate a strong attention to detail and the ability to work with agility and accuracy
  • Adopt a commercially minded approach to optimisation roadmaps, reacting and prioritising in line with business and trading objectives
  • Manage internal key stakeholders (up, down and sideways) and wider team relationships
  • Manage supplier relationships where necessary
  • Coach and develop Web Developer team to deliver strategic goals and maintain operational efficiency 
  • Deputise for the Head of Digital as required
  • Collaborate with Head of Digital, Digital Analyst, Head of Marketing Strategy, and wider Digital Marketing team to drive digital, customer and business growth agenda
  • Assist and support in the development of other team members to ensure accurate and timely delivery of all cross-dependent key priorities

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