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Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Contract Type: Permanent
Location: Alfreton, Derbyshire
Industry:
Salary: £30000 - £35000 per annum
Reference: 15618536
Job Published: August 30, 2017 01:00

Job Description

Established 50 years ago, this exciting organisation have supported people nationwide to feel fantastic and are now looking for a Digital Marketing Specialist to help support the growth of their new global online programme. Working as part of a large marketing team at the head office, this organisation is looking for an experienced Digital Marketing Specialist who can demonstrate not only strong digital acquisition knowledge but also reflect the personal values of the business.

The Role: This is a fabulous opportunity for an experienced Digital Marketing Specialist to join this successful and continually growing business. Managing the new global website for the US market, the Digital Marketing Specialist will be responsible for using multiple digital channels to increase awareness, drive traffic to the sites and increase conversion which will drive revenue.

Key responsibilities:

  • Optimise the site to maximise conversion and drive revenue
  • Create and deliver promotional activity across the site
  • Own SEM for the sites: paid search (PPC), SEO, display, re-targeting
  • Work with social media team on content and social campaigns
  • Work with wider digital team on email marketing activity and CRM
  • ROI analysis- use of Google Analytics and Web Trends
  • Happy to work flexibly due to the target market being based in USA

The Candidate: You will be an experienced Digital Marketing Specialist with strong digital acquisition knowledge across all acquisition channels and who has worked within paid, earned and owned frameworks. You will possess excellent written and verbal skills and understand the importance of content to drive customers through to the site and also have a strong analytical flair to report against KPI's where insight is used to improve customer experience and therefore directly affect an improvement in website traffic and conversion.

Due to this being a global support position for the US market, you need to be happy working flexible hours (sometimes 12pm - 8pm). Most importantly, your character must fit the culture of the business. You will be warm and friendly, with a supportive and empathetic nature and happy to always go the extra mile to support your peers and the business. In return, the company offers a fabulous culture of work-life balance and flexibility when needed, with excellent rewards and benefits- too many to list!

As well as a salary of £30000 - £35000, the benefits which accompany the role are as follows; 26 days' holiday plus BH, free access to onsite gym and PT, regular pay reviews, bonus, discount plus lots more.

This Digital Marketing Specialist role is commutable from Tamworth, Derby, Leicester, Nottingham, Chesterfield, Mansfield, Burton on Trent

Would also suit Digital Marketing Executive, Digital Marketing Manager, Digital Acquisition Executive

BSMLL7303

Global Digital Marketing Specialist, Derbyshire, £30000 - £35000