Digital Marketing Manager - FMCG

Job Title: Digital Marketing Manager - FMCG
Contract Type: Permanent
Location: London
Salary: £25000 - £35000 per annum
Reference: 15623179
Job Published: November 17, 2017 00:00

Job Description


We are looking for a Digital Marketing Manager to join our brand team. We want to be award winning in our online approach and are looking for someone to lead this. You'll report into the Head of Brand to help shape the next chapter of our brand story & growth in the digital space.

We are looking for someone who sees the same potential for digital expertise to explode the growth of our FMCG client and has a clear vision on how to do it. In achieving this, we'll need initiative, energy, ambition and a collaborative approach.

We are looking for the perfect mix of creative & analytic skills, passion for a data-driven approach, intrinsic understanding of our identity and tone and an innovative approach to problem solving. You'll be passionate about social media and what it can offer brands and on top of all the latest digital trends.

*You will be responsible for managing our online communities and digital media plan for the UK
*Digital media strategy and execution, both for always-on content and in amplifying campaigns
*Break-through execution that makes consumers take notice, whilst also building our identity in the digital space
*Paid social management
*Community management across all platforms
*Lead & implement PPC & SEO strategy
*Ongoing website management & development including blog
*E-retailer marketing support plans
*Briefing social / digital content to in house designer / freelancer
*Recommending & building relationships with digital media owners
*Creating & amplifying partnerships strategy across digital platforms
*Scoping for possible consumer facing CRM development project

*Minimum of 2 years industry experience
*Digital media expertise in an FMCG brand led environment
*Expert copywriter, proven ability to adopt clear consistent ToV
*Experience in content creation (photographer, video, other rich media)
*Highly motivated, positive attitude with ability to work in fast pace whilst maintaining a high quality of output
*Firm grasp of numbers and budgeting
*Interest in food / the category or ability to become immersed in our world