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Digital Marketing Manager - Fashion - London

Posted 8 days ago by Major Players
Location London Job Type Permanent
Salary £40000 - £45000 per annum + great benefits Sector B2C , Fashion 

Digital Marketing Manager - Fashion - London
£40,000 - £45,000 + benefits

Digital Marketing Manager - The Company

My client is an award winning international footwear business who are fast becoming the go to destination for footwear and accessories for men, women and children from the likes of Converse, Vans , Timberland, UGG Australia, Dr Martens, Hunters, Kickers, Lacoste and ASICS. Drapers independent footwear retailer of the year are now ramping up their expansion growing their Digital team . They aim to be the go-to destination for 15 to 25-year-olds from not only London, but across the globe through its website, which was launched in 2011. More than half (52%) of its trade now comes from online orders and 42% of those sales are from international customers. They have a fantastic opportunity for a Digital Marketing Manager to join their team.


Digital Marketing Manager - The Role

The Digital Marketing Manager will be responsible for the development and execution of all digital marketing activity and will work closely with the global digital team to align the digital marketing strategy and ensure the brand remains relevant to the UK customer across all digital touchpoints.

Responsibilities
Develop and manage Digital Marketing campaigns, their execution, budget and ROI
Utilise the full range of Digital Marketing tactics including PPC, SEO, Affiliates to drive awareness of the website increasing conversion and traction along the way
Develop and drive content strategy, social media engagement and brand awareness
Create CRM strategy and delivery of email marketing campaigns
Track conversion rates and analytics suggesting improvements to the website reporting and analysing reports from Google analytics
Review new technologies and keep the company at the forefront of digital


Digital Marketing Manager - Key Skills

Proven track record of delivering global digital marketing strategies and executing them
3 years Digital Marketing experience with retail or travel
Experience managing PPC, SEO, Affiliates and CRM
Worked with tools including Google Analytics regularly reporting on ROI and conversion

If this is the Digital Marketing Manager role for you then do not hesitate and apply now !

For further assurance, please review my profile on LinkedIn and connect with me; Search for "KATE BERGMAN" To apply for this fantastic opportunity or for further information, please contact: Kate Bergman | DD: + 44| 207 845 7235 - kate.bergman@majorplayers.co.uk Please note all applications will be made in confidence. Feel free to call me directly !