Digital Marketing Manager

Job Title: Digital Marketing Manager
Contract Type: Permanent
Location: Hertfordshire
Salary: £40000 - £45000 per annum
Reference: 15619188
Job Published: September 08, 2017 01:00

Job Description

An exciting opportunity has arisen for an experienced Digital Marketing Manager to join the marketing team at a student property company.

Reporting to the Head of Brand & Marketing, the Digital Marketing Manager will be responsible for overseeing the brands reputation online in line with the marketing, media and lettings strategies.

Digital Marketing Manager Responsibilities:

  • Work with stakeholders to create a social media and digital strategy that collaborates with Marketing, PR and advertising campaigns.
  • Manage all web content that reflects the brand strategy including customised social media pages, Facebook, Twitter, Google+, YouTube), emails and display ads.
  • Manage all email campaigns, planning, implementing and tracking all campaigns through the CRM
  • Manage external agency relationships
  • Manage the in house CMS and all content updates across both the customer and corporate websites
  • Produce monthly analytics reports and provide insight and recommendations to the Head of Marketing on campaign performance.

Digital Marketing Manager Experience/Skills Required:

  • Proven record for optimising advertising campaigns and measuring ROI
  • Experience in working on HTML5 projects including online advertising and website builds
  • Experience working with either Dotmailer or Mailchimp a bonus
  • Proven experience working in a varied digital role across multichannel campaigns
  • Meticulous, analytical attention to detail and the ability to work independently and enhance the digital offering of the brand.

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