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Digital Marketing Manager

Job Title: Digital Marketing Manager
Contract Type: Contract/ Freelance
Location: London
Industry:
Salary: £200 - £300 per day
Reference: 1631569_1555425978
Contact Name: Carolina Malko
Contact Email: carolina.malko@emr.co.uk
Job Published: April 16, 2019 15:46

Job Description

Digital Acquisition Manager (Digital Product focused)

Are you a hands-on digital acquisition marketeer, with previous experience looking after Digital products/services?

If you want to be part of a leading integrated media-publishing organisation and be at the fore-front of exciting new projects, then please read on!

ABOUT THE ROLE:

You will be the go-to-person for all things acquisition, working across multiple brands and your sole focus will be on optimising earned and owned channels.

  • You will be using research to understand customers' goals, needs and behaviours
  • You will be identifying needs of different customer segments and create marketing campaigns to promote personalised content, tools and services to increase conversion
  • You will oppose campaign metrics and design meaningful tests to improve marketing effectiveness
  • Working with UX, design and other stakeholders to propose solutions to drive customer engagement and remove friction points through registration and subscription sign up
  • You will develop propositions/hypotheses for site-based testing, working with the data analyst to get this actioned
  • You will develop creative assets (design and copy-writing) for landing pages and other digital channels on and off-site
  • You will maintain and monitor offer pages to keep them fresh and appealing
  • You will be using data and learning's from conversion to inform upper funnel audience segmentation and targeting.

KEY SKILLS REQUIRED:

  • Experience in A/B, MVT Testing and personalisation
  • Experience in developing Customer Value Proposition
  • Experience with creating/implementing Go To Market Strategy
  • Experience using analytics tools to generate detailed reports
  • Knowledge of HTML a bonus.

ABOUT YOU:

Knowledge

  • You have great communication skills and the ability to build relationships with key stakeholders internally and externally
  • Organised and methodical in your approach to testing.

Experience

  • An accomplished, digital consumer marketer in a subscription acquisition business
  • Strong problem-solving skills - supporting an ability to distil large amounts of data into action plans
  • Self-motivated and collaborative, with a desire to work in a fast-paced, entrepreneurial environment
  • Resourceful, reliable, energetic & optimistic.

LOCATION:

London