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Digital Marketing Manager

Posted 26 days ago by Blue Skies Marketing Recruitment
Location Warwick, Warwickshire Job Type Permanent
Salary £Up to £40000 per annum Sector B2C , Sport

My client is a well-known health and fitness business in Warwickshire who are currently going through an exciting restructure and looking to add a Digital Marketing Manager to their growing marketing team.

The Role: Managing a small team and with previous people management experience, the Digital Marketing Manager will be responsible for driving best in class awareness and engagement for customers; both B2B and B2C and deliver a high level of revenue and brand awareness for the business. The role will manage the full digital marketing mix and have responsibility for the budget and reporting on campaign success.

Key responsibilities:

  • Plan and execute all digital marketing campaigns
  • SEO and SEM/PPC; ensure that all search marketing activity is fit for purpose and driving traffic as required
  • Manage all social media activity, paid and organic
  • Develop and maintain all affiliate relationships
  • Work with CRM system to ensure email marketing activity is relevant and segmented for customers
  • Analysis and reporting using Google Analytics, Google Tag Manager, GDN, Adroll and WebTrends
  • Manage digital team and budget

The Candidate: You will have a proven track record in a commercial and delivery focused digital marketing role ideally within B2C and have managed at least one person previously. Creative with a focus on customer and identifying how best to engage, inform and motivate them. You will also have experience of A/B and multi-variant testing, working knowledge of website analytics tools such as Google Analytics, Google Tag Manager and WebTrends and ideally working knowledge of HTML, CSS and Javascript. An interest in health and fitness would be beneficial.

Salary is up to £40,000 plus benefits.

This Digital Marketing Manager role is commutable from Warwick, Stratford on Avon, Birmingham, Kenilworth, Leamington Spa, Coventry

Would also suit Online Marketing Manager or Senior Digital Executive who has experience of management and looking for the next step up in career.

BSMLL7972

Digital Marketing Manager, Warwick, £40,000