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Digital Marketing Manager

Job Title: Digital Marketing Manager
Contract Type: Permanent
Location: London
Industry:
Salary: £35000 - £45000 per annum + Additional Benefits
Reference: 15632097
Job Published: April 20, 2018 01:00

Job Description

Our client are a global player within the mobile gaming industry and are making some exciting progress within their field. They're looking for a Digital Marketer to engage the player community for each of their games.

You will work very closely with the Game development team to grow an engaging brand story through all aspects of the marketing spectrum. You'll also be required to harness your creative ability to make full use of the brilliant in-house capabilities.

Key Responsibilities

  • Plan, create and execute all aspects of the marketing strategy to build brand awareness
  • Develop the marketing calendar with the game team and creating marketing content for brand outreach
  • Concepting, creating and managing all brand campaigns and activities from collaborations to social media, analysing results, and implementing changes to develop strong ROI
  • Management of digital channels and have an understanding of search, affiliates, display ads, social ads and email
  • Create a strong online and offline community for each relevant game
  • Manage and reviewing the marketing budget
  • Achieve both quantitative and qualitative objectives on key KPIs per social media channel

About you!

  • Experience in building brand communities and the ability to engage with a variety of audiences
  • Exceptional copy/content writing ability across digital channels
  • Strong understanding of key online marketing channels and how they influence online user behaviour.
  • Experience within the gaming industry is desirable, if not the luxury retail industry will be great.
  • Very creative with the ability to come up with your own ideas and the confidence to drive outreach.

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